Title: Руководитель брендинга / Head of Brand
Company: 12 STOREEZ
Location: Moscow
Experience: 3 to 6 years
Responsibilities
- Develop brand strategy and storytelling for 2–3 seasons, integrating online and offline channels
- Define the Big Idea for campaigns, ensuring their conversion potential
- Plan and implement offline activations: pop-up stores, events, partner events, window displays, trade marketing — with clear KPIs for traffic and sales
- Manage integrated campaigns combining digital, outdoor advertising, SMM, bloggers, and offline channels for pervasive impact
- Be responsible for budgeting and ROI of all brand activations, ensuring their commercial effectiveness
- Conduct market research and consumer insights analysis to identify sales drivers
- Oversee the quality of all brand touchpoints (from website to storefront), maintaining a consistent premium image
- Manage partnerships and ambassadors to enhance brand desirability and generate demand
- Build and manage the brand team's performance
- Develop competency succession plans for the sustainable and effective growth of the department
What we are looking for in a candidate
- 5+ years of experience in brand management (preferably in fashion, retail, FMCG, or lifestyle sectors)
- Proven case studies of increasing brand awareness and sales growth through integrated campaigns
- Experience in developing and implementing brand strategies with measurable business results
- Successful launches of offline activations (pop-ups, events, trade marketing)
- Experience in budgeting and managing marketing P&L
- Proficiency with analytical tools (Google Analytics, Yandex.Metrica, Power BI — advantage)
- Knowledge of market research methodologies (qualitative / quantitative methods)
- Experience in developing brand strategies and positioning with a focus on commercialization
- Experience in planning and budgeting integrated campaigns (online + offline)
- Experience in managing trade marketing, merchandising, POS materials, pop-up projects
- Experience in conducting offline events and partner programs with measurable business results
