2GIS is a strong brand with a huge audience, which guarantees interesting tasks and large-scale projects. The position of Brand Lead in such a company offers excellent opportunities for professional development and career growth.

Salary Analysis

Median 350,000 ₽ Market 250,000 ₽ – 450,000 ₽

The salary is not specified in the announcement, but for the position of Brand Lead in large Russian IT companies, the market range is from 250,000 to 450,000 rubles per month. The final offer usually strongly depends on the candidate's experience and the breadth of the responsibility area.

Job Description

Brand Lead 2GIS

Location: Russia

Work format: Hybrid

Published: 14.07.2026

Requirements:

• Experience as Brand Lead in a digital/IT product • Ability to build brand strategy and processes • Skills in working with brand metrics and evaluating effectiveness • Experience in budgeting and team management

About the Company

2GIS is an IT company and a city service for tens of millions of users.

Skills

Brand Strategy / Budgeting / Digital Marketing / Marketing Strategy / Team Management / Brand Metrics

Potential Interview Questions

• What key brand metrics do you consider most important for a city service, and how do you assess their impact on business indicators?
• How would you change the positioning of 2GIS in the face of growing competition from ecosystem mapping services?
• Tell us about your experience in developing and defending an annual marketing budget: what difficulties did you encounter?