Remote Vacancy.

2GIS is looking for a Brand Lead to build a brand function: goals, roles, artifacts, work rules, process calendar. Brand strategy: positioning, brand platform, tone of voice, messaging.

Responsibilities:

• Budgeting and justification: forms the budget, justifies investments, defends at committees, responsible for effectiveness (including brand metrics);
• Stakeholder management: builds agreements with marketing/product/PR/HR/sales, manages expectations, knows how to say "no" and defend focus.;
• Develop and scale the brand platform with a focus on the 2GIS application and its user scenarios;
• Internal processes: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control);
• Internal processes: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control).;
• Brand strategy: positioning, brand platform, tone of voice, messaging;
• Manage metrics and project effectiveness: analyze the results of advertising campaigns and special projects;
• Present results and conclusions to the team and stakeholders;
• Optimize the strategy based on insights and analytics.

The ideal candidate:

• Translates business goals into brand goals and an annual/quarterly roadmap.
• Initiates and uses research (brand tracking, U&A, segmentation), formulates hypotheses, and makes data-driven decisions.
• Builds an end-to-end process for launching brand initiatives: brief → development → approvals → launch → post-analysis.
• Sets up prioritization, SLA, and transparent rules for interaction with stakeholders.
• Ensures brand quality and consistency: guidelines, reviews, brand committee if necessary.
• Manages stakeholders: mapping, expectations, conflicts; facilitates discussions and defends decisions.
• Plans and defends the budget, prepares estimates; improves the efficiency of the campaign mix and unit economics.
• Is responsible for brand metrics (awareness, consideration, preference, NPS/brand love, SOV, ad recall) and regular reporting.
• Manages the team and contractors: hiring/development, task assignment, control of deadlines/quality/budget.
• Maintains the brand framework and acts as a partner for the business.

Why join us:

• 2GIS is an accredited IT company;
• You can work remotely — your expertise and results are important, not your location. If you want to work in a hybrid format, we have offices in Moscow, St. Petersburg, and two great offices in Novosibirsk;
• Of course, a fully official salary. We care about your health: voluntary medical insurance and the option to get online consultations;
• If you want to share your experience, we encourage it — we will help with presentations at conferences and articles for Habr;
• We have our own training center: courses, trainings, and books to improve your skills.

Apply with a cover letter:

• Attach a link to your portfolio or examples of completed work.