Hello! We are creating urban services that help tens of millions of users and building our brand with a love for cities and their residents. Our team helps 2GIS speak the same language as people. We are responsible for strategies, developing creative concepts, launching federal 360 advertising campaigns and branded special projects. And we ensure that every communication enhances brand recognition and value.
We are looking for a Brand Lead for the 2GIS app in the Russian Federation, who will build the brand function: goals, roles, artifacts, operating procedures, process calendar. Brand strategy: positioning, brand platform, tone of voice, messaging.
When applying for the vacancy, please include a link to your portfolio or examples of completed work in your cover letter.
What you will do:
- Budgeting and approval: formulates the budget, justifies investments, defends them at committees, is responsible for effectiveness (including brand metrics);
- Working with stakeholders: builds agreements with marketing/product/PR/HR/commercial departments, manages expectations, knows how to say "no" and protect focus.;
- Develop and scale the brand platform with a focus on the 2GIS app and its user scenarios;
- Processes within the company: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control);
- Brand strategy: positioning, brand platform, tone of voice, messaging;
- Managing metrics and project effectiveness: analyze the results of advertising campaigns and special projects;
- Present outcomes and conclusions to the team and stakeholders;
- Optimize the strategy based on insights and analytics.
This is a person who:
- Translates business goals into brand goals and an annual/quarterly roadmap.
- Initiates and uses research (brand tracking, U&A, segmentation), formulates hypotheses, and makes data-driven decisions.
- Builds an end-to-end process for launching brand initiatives: brief → development → approvals → launch → post-analysis.
- Sets up prioritization, SLA, and transparent rules for interaction with stakeholders.
- Ensures brand quality and consistency: guidelines, reviews, brand committee if necessary.
- Manages stakeholders: map, expectations, conflicts; facilitates discussions and defends decisions.
- Plans and defends the budget, prepares estimates; increases the efficiency of the campaign mix and unit economics.
- Is responsible for brand metrics (awareness, consideration, preference, NPS/brand love, SOV, ad recall) and regular reporting.
- Manages the team and contractors: hiring/development, task assignment, deadline/quality/budget control.
- Maintains the brand framework and acts as a partner for the business.
Why join us:
- 2GIS is an accredited IT company;
- Remote work is possible — your expertise and results are important to us, not your location. If you want to work in a hybrid format, we have offices in Moscow, St. Petersburg, and two great offices in Novosibirsk;
- Naturally, a fully official salary. We care about your health: voluntary medical insurance and the option to get online consultations;
- If you want to share your experience, we are all for it — we will help with speaking at conferences and writing articles for Habr;
- We have our own training center: courses, trainings, and books to enhance your skills.
