Brand Lead
Hi! We are creating urban services that help tens of millions of users and are building our brand with a love for cities and their residents. Our team helps 2GIS communicate with people in their own language. We are responsible for strategies, developing creative concepts, launching federal 360 advertising campaigns and branded special projects. And we ensure that every communication enhances brand recognition and value.
We are looking for a Brand Lead for the 2GIS app in the Russian Federation, who will build the brand function: goals, roles, artifacts, operating rules, process calendar.
Brand strategy: positioning, brand platform, tone of voice, messaging.
When applying for the vacancy, please add a link to your portfolio or examples of your work to your cover letter.
What you will do:
- Budgeting and approval: formulates the budget, justifies investments, defends them in committees, is responsible for efficiency (including brand metrics);
- Stakeholder management: builds agreements with marketing/product/PR/HR/sales, manages expectations, knows how to say "no" and protect focus;
- Develop and scale the brand platform with a focus on the 2GIS app and its user scenarios;
- Company processes: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control);
- Brand strategy: positioning, brand platform, tone of voice, messaging;
- Managing metrics and project effectiveness: analyze the results of advertising campaigns and special projects;
- Present results and conclusions to the team and stakeholders;
- Optimize the strategy based on insights and analytics.
This is a person who:
- Translates business goals into brand goals and an annual/quarterly roadmap.
- Initiates and uses research (brand tracking, U&A, segmentation), formulates hypotheses, and makes data-driven decisions.
- Builds an end-to-end process for launching brand initiatives: brief → development → approvals → launch → post-analysis.
- Sets up prioritization, SLAs, and transparent rules for interaction with stakeholders.
- Ensures brand quality and consistency: guidelines, reviews, brand committee if necessary.
- Manages stakeholders: map, expectations, conflicts; facilitates discussions and defends decisions.
- Plans and defends the budget, prepares estimates; improves the efficiency of the mix and unit economics of campaigns.
- Is responsible for brand metrics (awareness, consideration, preference, NPS/brand love, SOV, ad recall) and regular reporting.
- Manages the team and contractors: hiring/development, task assignment, tracking deadlines/quality/budget.
- Maintains the brand framework and acts as a partner for the business.
Why join us:
- 2GIS is an accredited IT company;
- You can work remotely – your expertise and results are what matter to us, not your location. If you want to work in a hybrid format, we have offices in Moscow, St. Petersburg, and two great offices in Novosibirsk;
- Of course, a fully official salary. We care about your health: voluntary medical insurance and the opportunity to receive online consultations;
- If you want to share your experience, we are all for it – we will help you with speaking at conferences and writing articles for Habr;
- We have our own training center: courses, trainings, and books to improve your skills.
