Creative Brand Strategist

This role is not for those who are used to "approving and accompanying". You will influence the spirit of the brand: so that the idea of "A Book of Another Level" is reflected in every communication — from federal campaigns to daily content

You will help the team maintain focus on a memorable brand in all communications: advertising, PR, design, social media, special projects, and CRM

From you — leadership, speed, and influence. From us — a strong team, direct interaction with the business, and the opportunity to shape a brand that sets the pace for the industry.

What is your challenge?

• Manage the brand's marketing communications as a unified system: see the big picture, maintain focus on business goals, and ensure that every launch contributes to brand positioning and recognition
• Monitor the compliance of communications with the brand's corporate identity and positioning
• Manage a team of project managers who coordinate the launch of communications: develop people, explain decisions, help the team grow in brand marketing, and build a culture of responsibility
• Launch extraordinary advertising campaigns from planning to release: gather input, form briefs, synchronize participants, control quality, and the final result
• Assist the Director of Marketing Communications in synchronizing related marketing and communication areas: advertising, design, special projects, social media content, PR, and CRM — so that different teams work not as separate streams, but as a single mechanism
• Simplify complex tasks into clear briefs, with the brand at their center.

Three Matches and We're Definitely on the Same Path:

• You know how to determine the message to convey to the audience, formulate the task, and inspire the team
• You want to prove to yourself and the market that noticeable, memorable, and correctly branded creative can be a multiplier of media weight
• You know how to work through partnership, not pressure. At the same time, you are ready to defend your point of view, even in front of those who do not have deep marketing knowledge.

What skills are important to us:

• You have experience in controlling integrated communications at the federal level and a portfolio of cases with extraordinary strategic or creative solutions
• You know how to structure processes and keep track of key points on a single schedule: deadlines, dependencies, responsible parties, statuses, and risks
• You express your thoughts clearly and concisely: you know how to assemble presentations with plans, reports, conclusions, and clear logic for various audiences — from the team to the top level
• You know how to write clear briefs: for creative, support channels, bloggers, PR tactics, special projects, and other communication tasks
• You have strong organizational skills and experience in coordinating multiple teams or areas simultaneously — especially when you need to synchronize heads of marketing, design, PR, CRM, content, and advertising
• You know how to coordinate colleagues from different departments
• You know how to train employees, explain decisions, and develop the team: not just assign tasks, but help people understand the context, grow, and take on more responsibility
• You are proficient with Google Slides, Google Sheets, Google Docs, as well as planning, visualization, and task management tools: Confluence, GanttPro, Miro, Jira, or their equivalents
• You understand the sports context and follow key areas: football, hockey, tennis, basketball, and esports. Experience in betting is not required, but a broad sports outlook is important to us.

What's next if we have a match?

→ Recruiter → Interview with the Head of Department → Final with CMO → Security check and offer.