Yandex Autonomous Transport is looking for a Brand Lead.

The team is creating what will revolutionize the world and forever change people's lives tomorrow. Yandex Autonomous Transport is not just a product line, but a technological platform that is already changing the perception of mobility today. They are building the future – here and now, and for this, a strong, recognizable brand is needed.

The Brand Lead will define the long-term brand development strategy for Autonomous Transport as a unified platform. You will manage the team responsible for the brand, special projects, events, and copywriting, and will be the person who ensures a unified positioning for all products within the direction. This is not about "servers in the cloud" – the company's solutions are already on the streets, and your task is to make sure the whole world knows about it.

What tasks await you:

• Formulating and implementing a brand strategy: you will have to define the long-term positioning of Autonomous Transport as a technological platform, as well as each product individually. You need to develop a brand platform, brand architecture, and a unified narrative for all communications.
• Managing the brand team: you will lead the Brand AT, Brand Rover, Creative, and Events teams. It is important to prioritize brand projects, allocate resources, and ensure synergy between all areas of work.
• Ensuring brand integrity across all touchpoints: you will need to synchronize work with PR, Product Marketing, Growth, Design, and other brand teams of business units. The main task is to ensure that each product, special project, and communication forms a unified brand perception.
• Curating research and evaluating effectiveness: you will develop the Brand Health system, conduct research, and form methods for evaluating the effectiveness of brand investments, as well as be responsible for fulfilling the calendar plan of events and brand campaigns.
• Managing the budget and external contractors: you will be responsible for the budget for brand development and media activities. It is necessary to build effective matrix work with the creative studio and agencies.

Requirements:

• You have worked with brand research (Brand Health, trackings) and can interpret data.
• You have managed a media budget and know how to evaluate the effectiveness of investments.
• You have managed a team of brand managers, creative managers, event and special project managers.
• You understand how to build a technology brand and work with complex B2B and B2C products.
• You can form narratives and brand platforms from scratch.

The company offers:

• Health: extended medical insurance starts from the first month at Yandex. It includes dentistry, annual check-ups, emergency medical assistance abroad, treatment for critical illnesses, including oncology, and accident insurance. Also, psychotherapy in the office or online services, laser vision correction after one year of work, pregnancy and childbirth management – after two years of work, insurance for relatives on an 80/20 system (the company pays 80% of the cost of voluntary medical insurance for children and spouses, you pay the remaining 20%).
• Growth and development: Yandex offers everything to continuously develop and learn new things: an internal educational platform, mentorship, and programs for junior and experienced managers. It also includes payment for participation in industry conferences, a 50% discount on learning foreign languages. Additionally, Yandex has internal projects where employees share expertise, discuss complex topics, and analyze their project cases.
• Sports: all major Yandex offices have gyms with everything you need: exercise equipment, sports gear, showers, lockers for clothes and belongings. You can train independently or with a corporate trainer. Also, free online workouts with FITMOST, discounts at fitness clubs, swimming pools, yoga studios, climbing walls, and other places. Yandex has a sports club and many sports teams. There are its own leaders, chats, training programs. They also regularly participate in races, triathlons, "Hero's Race", football, and other competitions.
• Flexible schedule: there is no fixed start and end time for the workday – work in a way that is convenient for you and your team.
• Housing loans: preferential rates for purchasing housing and improving living conditions – depending on tenure, position, and review results. Available to employees working in Russian Yandex offices.
• Discounts on services: on the internal portal, you can find hundreds of services. Also, when paying with a salary card, you can receive increased cashback and additional discounts.
• Children's educational projects: special educational projects from services for mini-Yandex employees of various ages – offline and online.
• Plus subscription for all Yandex employees.