Marketing Lead at Yandex Electro

Yandex Electro is looking for a Marketing Lead to work with various brands within the group of companies. The ideal candidate will be able to launch them into the market, skillfully define the DNA of each brand, differentiate them from competitors, work with the top of the funnel, conduct research, and understand the collective unconscious and cultural context.

The mission of Yandex Electro is to improve people's lives through electrical technologies. To achieve this, the team is involved in the development, production, installation, and maintenance of electric transport, charging infrastructure, and energy storage systems. They are changing the environment by electrifying the transport system to make our cities safer, cleaner, more comfortable, and quieter.

Electro is bringing new electric vehicle brands to the Russian market. Currently, the share of electric cars in the total passenger transport structure in Russia is less than one percent, but the company is certain that this figure will change dramatically for the better tomorrow. The company is set to shape an entire industry: in terms of products, technology, and culture.

Advantages:

• Opportunity to join at an early stage a team whose challenges lie in one of the largest sectors of the consumer economy.
• Opportunity to create mass-market products and services in the field of electric transport, charging infrastructure, and energy storage systems.
• A decision-making culture that combines cutting-edge scientific research, an engineering approach, rapid iterative testing, and a desire to build a large-scale service with sustainable unit economics.

Your responsibilities will include:

• Developing marketing strategies: You will create and implement marketing strategies from scratch to launch new electric vehicle brands into the market. Fresh ideas, diverse experience, a willingness to go against industry norms, and the courage to make bold decisions are expected.
• Comprehensive marketing: It’s a great advantage if you can apply various approaches to problem-solving and are ready to discuss topics at any level of abstraction. Flexibility, the ability to test, embrace new things, and apply solutions from different industries are expected. You will work as a strategist, a researcher, a client, and a final executor – therefore, it’s perfect if you are not just ready, but eager to engage in operational work for the sake of the overall result.
• Hands-on work: Sometimes, you’ll literally have to work with your hands: organize events, shoot content, hang signs, launch lead generation campaigns, and sign documents. It’s great if you are not intimidated by operational work in a growing startup.

Requirements:

• More than five years of experience in marketing.
• Experience in the automotive industry.
• Proven track record of creating marketing strategies.
• Experience creating advertising campaigns: from brief to placement.
• Proficiency in working with key business and marketing metrics.
• Experience managing people, setting goals, and achieving results with a team.
• Extremely responsible in personal and team tasks.
• Open to big challenges, possess the ability and desire for continuous learning.
• Prefer honest feedback and adapt quickly to changes.
• Ability to work effectively under very tight deadlines and manage competing tasks.
• Capable and willing to work without regard to formal schedules, able to ensure 24/7 service operation.
• Ready to create and test products at their point of creation and use: in laboratories, at production sites, and on the roads.

The company offers:

• Health: Extended medical insurance starts from the first month at Yandex. It includes dentistry, annual check-ups, emergency assistance abroad, treatment for critical illnesses (including oncology), and accident insurance. It also covers psychotherapy (in-office or online services), laser vision correction after one year of employment, pregnancy management and childbirth after two years of employment, and insurance for relatives on an 80/20 system (the company pays 80% of the VHI cost for children and spouses, you pay the remaining 20%).
• Growth and development: Yandex offers everything you need for continuous development and learning: an internal educational platform, mentoring, and programs for junior and experienced managers. It also covers participation in industry conferences and offers a 50% discount on foreign language learning. Additionally, Yandex has internal projects where employees share expertise, discuss complex topics, and analyze their project cases.
• Sports: All major Yandex offices have gyms equipped with everything needed: exercise machines, sports equipment, showers, and lockers. You can train independently or with a corporate trainer. There are also free online workouts with FITMOST, discounts at fitness clubs, swimming pools, yoga studios, climbing walls, and other venues. Yandex has a sports club and many sports teams. There are dedicated leaders, chat groups, and training programs. Employees regularly participate in races, triathlons, "Hero’s Race," football, and other competitions.
• Flexible schedule: No fixed start or end times for the workday – work in a way that is convenient for you and your team.
• Housing loans: Preferential rates for housing purchase and improvement – depending on tenure, position, and review results. Available for employees working in Russian Yandex offices.
• Everything for children: Insurance, kids' days at the office, gifts for newborns, and check-ups for pregnancy planning.