The AQUARIUS Group of Companies is the largest Russian developer and manufacturer of computer equipment and IT solutions, looking for a Marketing Director to work on the company's large-scale projects.
AQUARIUS handles all stages of IT equipment development and production in Russia. The service and warranty network operates in 135 cities across Russia.
AQUARIUS production facilities are located in Tver and Shuya. They produce over 2 million units of high-tech devices annually.
Responsibilities:
- Development and implementation of a marketing strategy for all target audiences and company products, transformation of the current marketing strategy
- Optimization of marketing interaction processes with internal and external stakeholders
- Development of a strategy aimed at achieving key marketing objectives
- Positioning and promotion of the company's business areas, joint marketing programs with strategic partners
- Brand management, Development and strengthening of brand positioning, definition of a communication niche for all products and marketing activations
- Development of marketing strategies for launching new products and entering new markets
- Marketing budget planning and ensuring planned marketing effectiveness indicators — new target audience growth, lead generation, return on investment
- Development and launch of comprehensive effective marketing campaigns using digital marketing tools and events
- Strategic and tactical planning of joint partner campaigns
- Selection of digital, content, creative, and BTL service providers
- Structuring the business process for conducting marketing research, carrying out analytical research
- Company participation in major industry events
- Interaction with IT and business associations, opinion leaders, partners, and customers
- Organizing events to increase brand awareness, positive perception, and loyalty
Requirements:
- Deep marketing expertise, experience on the brand side in large IT companies — from 5 years
- A portfolio of successful marketing campaigns and brand development success stories at the federal or international level
- Understanding of the specifics of working with an IT vendor, considering current trends in the Russian and international markets
- Experience in building and effectively managing a team
The Company Offers:
- Voluntary medical insurance (DMS)
- Modern, spacious, bright office in the Krylatksie Kholmy Business Center
- Numerous meeting rooms, free coffee/tea always available in coffee points, relaxation areas, panoramic glazing with a beautiful view, parking for employees on the business center premises
