An engineering company Parus Elektro is looking for a Marketing Director.
The Parus Elektro team is a leader in the production of uninterruptible power supply systems and electric charging stations. They perform a full range of work to improve power supply, including: development, production, supply, commissioning, and maintenance of solutions for power supply systems of infrastructure equipment.
Parus Elektro has its own R&D center, which allows employees to participate in interesting, unique new product development projects.
Requirements:
- At least 3 years of experience in a company manufacturing and selling electronics as a Marketing Director is mandatory! Company turnover of at least 5 billion rubles per year.
- Understanding of basic marketing metrics and tools for their improvement: CR, CTR, BR, CPC, CPA, CPL, CAC, AOV, LTV, AR, ROI, ROMI.
- Experience in organizing events for more than 1000 visitors with a budget of over 10 million rubles.
- Understanding of the mechanics of promotion channels: contextual, display, targeted, RTB.
- Successful cases/portfolio based on results with numbers.
- Good taste in developing designs, merchandise, and sales presentations.
- Proficiency in SEO at least at the level of setting tasks for SEO specialists.
- Practical skills in working with analytics systems: Yandex Metrica, Analytics/Roystat.
- Experience with Digital PR: VC.RU / Industry Media / blogger collaborations / Outreach.
- Systematic approach to building business processes.
- Dynamism, activity, multitasking.
- Purposefulness, desire to complete tasks.
Responsibilities:
- Managing the marketing department.
- Development and implementation of a comprehensive marketing strategy.
- Formation and management of the budget.
- Organization of internal and external events: strategic sessions, exhibitions, conferences, forums.
- Creation of concepts for PR materials for media, website.
- Analysis and improvement of the effectiveness of current digital promotion channels.
- Conducting marketing research, market and competitor analysis.
- Development of company product positioning, formation of USPs.
- Website promotion via SEO (audit, preparation and implementation of promotion systems).
- Development and implementation of a content plan for SMM channel development.
- Interaction with contracting organizations, control of work deadlines, agreement on the most favorable terms for the company.
- Control of the production of advertising materials, POSM, gifts, and souvenirs.
- Building and working with CJM, identifying weaknesses and growth points in the conversion funnel.
- Setting up analytics systems.
Conditions:
- Implementation of interesting projects, including entry into the international market and opportunities for growth with the company.
- Corporate voluntary medical insurance program.
- Official salary with full compliance with the Labor Code of the Russian Federation + quarterly bonus up to one month's salary.
- Parus Elektro corporate library.
- Payments upon the birth of a child.
- Additional incentives for rational suggestions, mentorship, and the "Refer a friend" program.
- 31 days of vacation.
- Work in a stable company with a transparent payment system in a cohesive team of like-minded people.
- Work location: 6-ya Radialnaya street, 9.
