“New Technologies” is a modern, full-cycle Russian company operating in the security systems and access control market since 2021. We handle the entire product creation process: from design and component procurement to mass production at our own manufacturing facilities.
Our mission is to transform innovative ideas into ready-made, in-demand products that solve real problems for our clients. Under our brands RADARPLUS (metal detectors and turnstiles) and KARMA (recirculators and disinfection systems), we produce equipment that ensures the safety and health of people across the country every day.
Why join us?
- Full development cycle: You will be able to participate in all stages — from the birth of an idea to its implementation in a mass-produced product.
- Modern production: We have three modern production complexes equipped with advanced machinery.
- Real products: You will work on solutions that the market needs “here and now.” Our products don’t gather dust on shelves; they are actively used.
- Dynamic growth: We are a young and rapidly growing company where initiative and new ideas are valued.
We are currently seeking a Head of Marketing and Advertising!
The key task is not to create processes from scratch, but to establish systematic team management and control of performance indicators!!!
Your responsibilities will include
Audit and Management
- Conduct an audit of current marketing: channels, budgets, connections, analytics, team, contractors.
- Monitor campaign effectiveness through key metrics (ROI, CAC, LTV, conversion rates, reach).
- Optimize advertising costs, reallocate budgets for maximum ROMI.
Strategy and Growth
- Develop and implement a long-term marketing strategy.
- Identify new target segments, growth strategies, and brand development.
- Discover new markets and niches, develop hypotheses for growth through marketing.
- The main goal is to increase company profits!
Analytics and Funnels
- Analyze the customer journey from traffic source to sale.
- Monitor lead cost, lead quality, conversion rates, ROMI — identify growth opportunities.
Management
- Lead the internal team and external contractors (SMM, SEO, contextual advertising, targeted advertising, etc.).
- Manage a team of 5 employees.
Our ideal candidate
Required Experience:
- Role as Head of Marketing (B2G, B2B, dealers).
- Experience with technically complex products (IT, automation, industrial equipment, B2B and B2G services).
- In-depth knowledge of digital marketing: SEO, SMM, contextual advertising, email marketing, CRM systems.
- Management of external contractors in all key digital areas.
- Organization of annual events and ROI assessment after events.
- Launch of new products.
Personal Qualities:
- Independence and initiative: ability to work in conditions of uncertainty, create processes from scratch or fine-tune existing ones.
- Systems thinking: see connections between channels, product, and client. Speak the language of numbers.
- Customer centricity: view the product through the eyes of a client who knows nothing about it.
- Responsibility, results-oriented.
- Leadership and communication skills: clearly set tasks for employees and contractors.
Conditions
- Employment according to the Labor Code of the Russian Federation. The company has been on the market for 5 years, with no turnover among key employees.
- Full-time employment, offline only (remote and hybrid options are not considered).
- Working hours: from 09:00 to 18:00.
- Corporate events, strong team.
- Real opportunity to influence business strategy and growth.
Why this vacancy might be interesting:
- We already have an operating business, stable sales, a clear product, and strong expertise in the niche.
- At the same time, marketing is currently at a stage where one strong leader can significantly impact the company's growth.
- You are not coming to “maintain the existing system.” You are coming to build it.
- For someone who wants not just to complete tasks but to create a full-fledged marketing department and see the direct results of their work in business growth — this is a strong opportunity.
