Head of Marketing and Product Development Department (Electrotechnics)

About the Company and Position

Ekotech JSC is a manufacturer and distributor of electrical engineering equipment. Our product is complex, the B2B market is competitive, and we need not just a classic marketer, but a product manager ready to take on full marketing responsibility.

We are looking for a product expert who wants to manage a team, a budget, and influence strategy.

Your main task is to ensure sales growth and market share through product portfolio management and marketing strategy development.

What you will do:

Product Management:

• Analysis of the market, competitors, and current portfolio: identifying gaps and growth opportunities.
• Formation of the product assortment matrix and price lists.
• Pricing (cost price → price for the client).
• Work with vendors and factories (technical improvements, claims, certification).
• Technical consultations for the sales department and partners.

Marketing Strategy:

• Development of a comprehensive marketing strategy (brand architecture, target audience segmentation, USP).
• Formation and control of the marketing budget and ROMI.
• Competitive monitoring.

Lead Generation and Communications:

• Setting tasks for the team regarding contextual advertising, SEO, SMM (professional social networks), email marketing.
• Organizing participation in exhibitions and conferences.
• Control of content creation: infographics, case studies, articles, catalogs, webinars.

Analytics:

• Implementation of end-to-end analytics (CRM + GA4/Metrica).
• Calculation and analysis of KPIs (ROMI, CAC, LTV, NPS).
• Preparation of reports for management on the impact of marketing on sales.

Team Management:

• Management of a department of 4 people (setting KPIs, training, motivation).
• Cross-functional interaction with sales, production, and service departments.

We expect from you:

• At least 3 years of experience in the B2B electrotechnical industry (equipment, cable support systems, switchgear, lighting technology, or similar). This is critical.
• Experience in product management: assortment management, working with vendors, technical documentation.
• Understanding of unit economics: pricing, CAC, LTV, profitability.
• Management experience (formal or informal: project management, mentoring). Readiness to manage 4 people.
• Analytical skills: Advanced Excel, CRM experience (Bitrix24 or similar).
• Basic understanding of digital tools: what context, SEO, SMM are (to set tasks, not to configure manually).
• Web analytics skills: Yandex.Metrica / GA4 (goal setup, report reading).

Your advantages will include:

• English language proficiency from Intermediate and above.
• Experience working with Chinese or European factories.
• Knowledge of industrial protocols / automation systems.

Important Soft Skills:

• Strategic thinking. Seeing the big picture, not just current campaigns.
• Leadership and people management. Ability to set tasks and develop employees.
• Communication. Ability to explain complex technical information to non-technical people (management, clients).
• Proactivity. This position is a "first-time hybrid" – you will need to initiate a lot yourself.
• Results-oriented. Your KPIs = leads, ROMI, meeting sales plans for products.

We offer

• Salary + monthly bonus based on KPI. Specific figures will be discussed with a strong candidate.
• Employment according to the Labor Code of the Russian Federation, full-time, 5/2. Office in a B+ class business center (Aminyevskaya metro station), corporate bus from the metro, and parking.
• Voluntary medical insurance and other benefits.
• Training budget: courses on performance marketing, analytics, team management.
• Career track: in 1-2 years – CMO or Director of Marketing & Product position.
• Work in an open-space with the marketing team (you sit next to your employees).