The manufacturer of electrical switchboard equipment EnergoProf invites Marketing Director to join the team.
The EnergoProf group of companies was founded in 2007 and is currently one of the largest manufacturers of modular industrial stations and electrical switchboard equipment in Russia, as well as one of the leading suppliers of energy and compressor equipment. They provide a full range of engineering and technical services.
What they offer:
- Corporate mobile communication, a workspace equipped with everything necessary, subsidized voluntary medical insurance (DMS);
- At the initial stage – predominantly office-based work – personal presence is important at the start; transition to remote/hybrid format as key performance indicators stabilize;
- Corporate traditions: honey and lemons to maintain strong immunity; regular corporate events (volleyball, karting, masterclasses); fitness expense reimbursement;
- Professional events at the company's expense;
- 5/2 schedule, adherence to labor and rest regulations.
Candidate expectations:
- Participation in shaping the growth strategy of the entire company as a member of the management team, not just the marketing function;
- Building end-to-end analytics and a system of measurable marketing indicators – revenue, average check, LTV, MQL, SQL, CAC, CPL, ROMI by channels – instead of the single metric "number of leads";
- Prioritization of channels and budget in favor of high-margin and high-check segments;
- Planning, organization, and control of marketing campaigns, advertising and PR campaigns;
- Diversification of acquisition channels and reduction of dependence on contextual advertising as the primary source of traffic;
- Calculation and defense of the advertising budget, including justification to management if the lead target requires budget revision, not the other way around;
- Management of the in-house department team (growing team: contextual advertising, SEO, content, conversion, PR, web design, development) and project contractors; task assignment, development, control; if necessary – fine-tuning the structure and roles;
- Leadership in the development of presentation and sales materials (websites, landing pages, brochures, presentations, commercial proposals, photo/video materials) by the team – without personal hands-on execution of these tasks;
Requirements:
- Successful experience in marketing management in the b2b/industrial segment with a long sales cycle of 5+ years, including in technically complex products, with confirmed case studies;
- Experience in implementing marketing, advertising, and digital strategies – achieving the adopted strategy to a measurable result;
- Proficiency in building end-to-end marketing analytics and unit economics by channels and segments (CAC, ROMI, CPL, LTV); ability to justify decisions with numbers, not the volume of leads;
- Successful experience in developing and running online advertising campaigns (contextual, SEO, targeted, programmatic);
- Experience in transforming the marketing function and team during business model changes or organizational changes, including through team restructuring;
- Effective team management, initiative, result orientation, and operation based on measurable performance indicators of the department;
- Practical application of AI tools in marketing (content generation and verification, analytics);
- Systemic and strategic thinking, ability to take responsibility for the result.
