Title: Marketing Director Company: ANCOR Location: Moscow Experience: From 3 to 6 years

Responsibilities:

• Managing the marketing department.
• Developing and implementing a comprehensive marketing strategy.
• Forming and managing the budget.
• Organizing internal and external events: strategic sessions, exhibitions, conferences, forums.
• Creating concepts for PR materials for media, website.
• Analyzing and improving the efficiency of current digital promotion channels.
• Conducting marketing research, market and competitor analysis.
• Developing product positioning, forming Unique Selling Propositions (USPs).
• Promoting the website through SEO (audit, preparation and implementation of promotion systems).
• Developing and implementing a content plan for SMM channel development.
• Interacting with contracting organizations, monitoring deadlines, agreeing on the most favorable terms for the company.
• Controlling the production of advertising materials, POSM, gifts, and souvenirs.
• Building and working with CJM, identifying weak spots and growth points in conversion funnels.
• Setting up analytics systems.

Requirements:

• At least 3 years of experience in a company manufacturing and selling electronics in the position of Marketing Director is mandatory! Annual turnover of the company is at least 5 billion rubles.
• Understanding of key marketing metrics and tools for their improvement: CR, CTR, BR, CPC, CPA, CPL, CAC, AOV, LTV, AR, ROI, ROMI.
• Experience in organizing events for over 1000 attendees with a budget exceeding 10 million rubles.
• Understanding of promotion channel mechanics: contextual, media, targeted advertising, RTB.
• Successful cases/portfolio demonstrating results with figures.
• Sense of taste in terms of developing designs, merchandise, and sales presentations.
• Proficiency in SEO at least at the level of setting tasks for SEO specialists.
• Practical experience with analytics systems: Yandex Metrika, Analytics/Roystat.
• Experience with Digital PR: VC.RU / Industry Media / blogger collaborations / Outreach.
• A systematic approach to building business processes.
• Dynamism, proactivity, multitasking ability.
• Goal-orientation, desire to complete tasks.

Conditions:

• Implementation of interesting projects, including entry into the international market and opportunities for growth with the company.
• Corporate Voluntary Medical Insurance (VMI) program.
• Official salary with full compliance with the Labor Code of the Russian Federation + quarterly bonus up to one month's salary.
• Payments upon the birth of a child.
• Additional rewards for rational suggestions, mentorship, and the "Refer a Friend" program.
• 31 days of vacation.