IT integrator for agricultural digitalization Agropromtsifra is looking for a Marketing and PR Director.
Key Responsibilities:
Marketing:
- Develop and launch marketing and PR strategy in line with company goals and strategy
- Manage the marketing budget, optimize expenses, and achieve investment efficiency goals
- Develop go-to-market strategies for new and existing products: positioning, value proposition development, audience segmentation
- Implement a system of metrics and end-to-end analytics
- Analyze markets, trends, and competitive environment
- Interact with the commercial department and product team: support the sales funnel, develop processes at the intersection of marketing and commerce, partner events, etc.
- Represent the company at industry events, exhibitions, develop partnerships
- Set and monitor KPIs for all promotion channels
- Lead the marketing and PR team
- Interact with external contractors
- Participate in process automation
PR and Communication Strategy:
- Build strong relationships with key IT, business, and industry media
- Develop the PR of top executives: participate in the development of the leader's personal brand, prepare for speeches, media training, organize participation in specialized conferences
- Expert PR: position the company as a thought leader through the publication of research, comments, and author's columns
- Product PR: organize publications of product updates and successful client cases
Looking for a specialist who:
- Has practical experience in building and scaling, as well as managing both marketing and PR in IT companies
- Possesses a deep understanding of the sales funnel and can link marketing and PR activities to business metrics
- Deep knowledge of digital tools: CRM, marketing automation, analytics, SEO, SMM, CMS
- Has an established base of contacts in relevant media or proven experience in quickly building one
- Is data-driven: can work with analytical systems and build reports
- Is a strong leader and manager capable of motivating and developing a team
The company offers:
- A key role in managing the company's reputation and growth, with a direct impact on business results
- The opportunity to build and lead a combined marketing and PR department from scratch
- Competitive salary, to be discussed based on your experience and expectations
- Extended voluntary medical insurance package (after probation period)
- Payment for training and participation in industry events
- Preferential prices on agricultural products
