IT integrator for agricultural digitalization Agropromtsifra is looking for a Marketing and PR Director.

Key Responsibilities:

Marketing:

• Develop and launch marketing and PR strategy in line with company goals and strategy
• Manage the marketing budget, optimize expenses, and achieve investment efficiency goals
• Develop go-to-market strategies for new and existing products: positioning, value proposition development, audience segmentation
• Implement a system of metrics and end-to-end analytics
• Analyze markets, trends, and competitive environment
• Interact with the commercial department and product team: support the sales funnel, develop processes at the intersection of marketing and commerce, partner events, etc.
• Represent the company at industry events, exhibitions, develop partnerships
• Set and monitor KPIs for all promotion channels
• Lead the marketing and PR team
• Interact with external contractors
• Participate in process automation

PR and Communication Strategy:

• Build strong relationships with key IT, business, and industry media
• Develop the PR of top executives: participate in the development of the leader's personal brand, prepare for speeches, media training, organize participation in specialized conferences
• Expert PR: position the company as a thought leader through the publication of research, comments, and author's columns
• Product PR: organize publications of product updates and successful client cases

Looking for a specialist who:

• Has practical experience in building and scaling, as well as managing both marketing and PR in IT companies
• Possesses a deep understanding of the sales funnel and can link marketing and PR activities to business metrics
• Deep knowledge of digital tools: CRM, marketing automation, analytics, SEO, SMM, CMS
• Has an established base of contacts in relevant media or proven experience in quickly building one
• Is data-driven: can work with analytical systems and build reports
• Is a strong leader and manager capable of motivating and developing a team

The company offers:

• A key role in managing the company's reputation and growth, with a direct impact on business results
• The opportunity to build and lead a combined marketing and PR department from scratch
• Competitive salary, to be discussed based on your experience and expectations
• Extended voluntary medical insurance package (after probation period)
• Payment for training and participation in industry events
• Preferential prices on agricultural products