We are looking for a Marketing Director at IT company FIX.
FIX is an international IT company and business incubator. The company creates and develops technological products in finance, e-commerce, and digital marketing.
The digital direction is represented by an effective internet marketing agency and a leading seller of the Telegram Ads advertising platform. The agency specializes in advertising solutions for companies from various business sectors, not only in Telegram but also in overall performance marketing.
They are looking for a Chief Marketing Officer to lead the development of the marketing function. They need a leader capable of uniting brand marketing, performance, PR, content, and event management into a unified system that works towards the company's common commercial goals and the development of new business directions.
Key Responsibilities:
- Build a unified marketing system. Unite marketing, PR, and event management into a unified system that strengthens the brand, generates a stable flow of quality leads, and directly impacts the company's commercial results.
- Develop the brand and strengthen the company's leadership positions. Form a sustainable competitive advantage for the company through a strong brand, technological expertise, and marketing.
- Develop a unified GTM strategy in collaboration with the commercial team. Synchronize the work of marketing and sales: develop positioning, improve pipeline quality, enhance conversion at all funnel stages, and increase marketing's contribution to commercial results.
- Scale the marketing function along with business development. Develop marketing strategies for new company directions (Yandex, VK, MAX, Programmatic, and others), ensuring their market launch, positioning development, and stable lead generation.
- Develop PR, content, and the company's expert positioning. Support and strengthen the existing earned-media strategy through expert content, case studies, research, industry publications, and quality work with the media.
- Develop marketing in the company's markets of presence. Adapt positioning, communication, and marketing activities to the specifics of each market, ensuring a stable flow of quality leads.
- Develop digital marketing infrastructure. Develop the company website as one of the key customer acquisition channels: improve UX, design, conversion, SEO/GEO, and analytics systems.
- Build a marketing commercial analytics system. Implement end-to-end analytics to assess marketing's contribution to pipeline, revenue, and key commercial indicators, using data as a basis for decision-making.
- Develop the marketing function and team. Manage the existing team, develop specialists, and build effective interaction with teams in a matrix structure.
- Identify new business growth opportunities. Formulate and test hypotheses for new channels, segments, and product directions, scaling solutions that prove their commercial effectiveness.
Required Knowledge and Skills:
- Experience managing a marketing function in a digital agency, AdTech company, advertising platform, or other B2B tech business.
- Experience in building or transforming a marketing function and proven experience in business growth through marketing, not just marketing metrics growth.
- Understanding of marketing economics: performance metrics, lead generation, funnel quality, channel unit economics, and the impact of marketing on commercial results.
- Experience in managing brand/PR and performance/lead-gen, or deep expertise in one area with an understanding of the other at the strategy and team management level.
- You know how to build a marketing system and strategy, but are prepared to dive deep into details when necessary: analyze data, find the causes of drops, and help the team make strong decisions.
- For you, the main indicator of marketing effectiveness is its impact on business: revenue, lead quality, contribution to pipeline, and brand awareness among the target audience.
- You independently translate business goals into a marketing strategy and action plan, without waiting for detailed instructions.
- Willingness to personally participate in strategic communications: meetings with key clients and partners, public speaking, and industry events.
The Company Offers:
- Work with cutting-edge digital tools and unique products.
- Opportunity to influence business development in a fast-growing agency.
- A strong professional team.
- Hybrid work format: office in the center of Moscow (m. Belorusskaya).
- Competitive compensation + performance-based bonuses.
- Official employment and social package (VHI, including dental care).
- A team atmosphere and a developed growth culture where our specialists are allies, helping each other grow and improve.
- External and internal team and professional events.
