The online school Tetrika is looking for a Marketing Director who will be responsible for the implementation of the company's overall marketing strategy.
Responsibilities:
- Development and implementation of marketing strategy, including product and brand positioning, USP and offer management;
- CJM construction and optimization;
- Team coordination: KPI setting, strategy decomposition into projects, task backlog management;
- Customer acquisition: KPI fulfillment, funnel metrics control, traffic optimization and CAC reduction, search for new acquisition channels;
- Product marketing: launch and development of funnels, promotion of new products, CRM channel management, customer activation and reactivation;
- Content marketing: development of creative concepts, control of promotional materials, development of content assets (blogs, SMM), brand strategy management;
- Marketing budget management (advertising, payroll, services);
- Interaction with the sales department and related divisions to achieve business KPIs.
Candidate Expectations:
- Over 7 years of experience in digital promotion of services;
- In-depth knowledge of performance channels (CPA networks, targeted advertising, aggregators, SEO);
- Experience in successful promotion of a multi-product line;
- Experience managing the Marketing department's P&L;
- Experience working with advertising budgets of 40 million rubles per month or more;
- Experience managing a team of over 20 people;
- Broad outlook, including content marketing, social media community development, and branding tasks;
- Higher education.
What we offer:
- Official employment in accordance with the Labor Code of the Russian Federation in an accredited IT company;
- Office-based or hybrid work format with flexible start times from 9:00-10:00;
- Voluntary medical insurance with dental coverage after 3 months of employment;
- Opportunity for employee and their children to study with a 50% discount on the Tetrika platform;
- Corporate discounts from partners;
- Cozy office within walking distance of Kurskaya metro station in the Artplay creative cluster.
Hiring Process:
- Video interview with a recruiter;
- Video interview with the Commercial Director;
- In-person interview with directors;
- Offer.
Apply by telling us about yourself and indicating your salary expectations.
