Head of Marketing at Avtor24

Studyworld is an international IT holding company with 14 years of experience in developing educational products (EdTech).

• Over 170 employees
• 15+ million users
• A portfolio of its own products, including the key project — Avtor24

The company is in a stage of development and strengthening of its marketing function, with a focus on improving efficiency and systematic approach.

🎯 What tasks need to be solved

• Formation and implementation of the product marketing strategy
• Development and optimization of performance directions (PPC, SEO, CRM, CPA)
• Building a system of end-to-end marketing analytics (one of the key growth areas)
• Development and scaling of user acquisition channels
• Generation and testing of hypotheses, launching experiments
• Management of the marketing team (~10 people)
• Interaction with contractors and control of their work
• Participation in product development and achieving Product–Market Fit
• Transferring and gradually taking over part of the business owner's functions (including strategy and team coordination)

🧠 What experience are we looking for

Key focus — strong expertise in performance and analytics

Must-have:

• Experience with performance channels (PPC, SEO, CRM, CPA)
• Experience in building or developing marketing analytics
• Ability to make data-driven decisions
• Strong soft skills: communication, initiative, ability to take responsibility
• Growth mindset, drive, high energy

Will be a plus:

• Management experience (not critical — growth within the role is possible)
• Experience working with medium-sized teams
• Familiarity with digital and product metrics

❗ Important: The company is ready to consider not only experienced Heads of Marketing but also strong Senior specialists with the potential to grow into leaders.

💰 Work conditions

• Salary: ~250,000 rubles + KPI (KPIs are formed for the candidate)
• Format: office only (full-time, no hybrid)
• Possible employment options: Labor Code of the Russian Federation or Individual Entrepreneur
• Voluntary medical insurance after the probationary period
• Compensation for sick leave and vacations up to 100%
• 3 sick days per quarter without a doctor's note
• Training: courses, conferences
• Partial compensation for English language courses (SkyEng)
• Psychological support (Zigmund.online)
• Corporate events and social package
• Relocation assistance is possible (discussed individually)

🧑🤝🧑 Current team

• ~10 people in the marketing team (excluding contractors)
• Main areas: PPC, SEO, CRM, CPA
• SMM is a separate direction (not directly subordinate)
• The team partially compensates for the absence of a Head of Marketing
• Currently, the marketing leader functions are performed by the business owner

To apply, please write to TG: AleksDolmatovClan