Head of Product Marketing B2B at Netology
Responsibilities:
- Develop and advance the marketing strategy for B2B and B2G segments;
- Manage a team of Senior PMM, Junior PMM, and Project Manager: set goals, define priorities, and control results;
- Analyze and improve key funnel metrics: ROMI, CAC, conversion rates at various stages;
- Manage the end-to-end lead generation funnel with a focus on increasing the quantity and quality of qualified leads;
- Develop acquisition channels and test new growth points for both hot and cold funnels;
- Work with audience segmentation, positioning, and value propositions for different segments and decision-makers;
- Collaborate with producers and the business team on packaging and developing educational products, research new segments and B2C2B/B2B2C models;
- Coordinate work with internal teams and external contractors on lead generation and promotion tasks.
Requirements:
- Practical background in product or B2B marketing with responsibility for lead generation and business metrics;
- Ability to develop and implement GTM strategies for B2B products (knowledge of B2G specifics will be an advantage);
- Understanding of the end-to-end marketing funnel and ability to develop it from audience acquisition to qualified lead;
- Confident work with key marketing metrics: ROMI, CAC, conversion rates, and other performance indicators;
- Knowledge and practical experience with acquisition channels: contextual advertising, SEO, webinars, CRM marketing, outreach, events;
- Skills in audience segmentation, developing positioning, and value propositions;
- Management experience: setting tasks for the team, prioritizing, and coordinating cross-functional projects.
What they offer in return:
- Official employment, all according to the Labor Code of the Russian Federation, fully legal salary;
- Voluntary medical insurance with dental coverage (after the probation period);
- Free training on Netology courses;
- Opportunity to work fully remotely;
- Corporate foreign language courses;
- Netology is an accredited IT company;
- Work in a socially significant field;
- Professional and friendly team – we value open dialogue and a sense of humor;
- Internal meetups and various events (employee interest clubs, contests).
- Increased SberSpasibo points, free SberPrime+, and increased interest rates on deposits;
- Access to SberClub with discounts on 17 categories: from travel to household services;
- Discount on the key interest rate for mortgages. All benefits are available when using a Sberbank salary card.
Remote/hybrid, Moscow
