Studyworld, an EdTech company, is looking for a CMO.
Studyworld has been creating educational products for 13 years.
They are seeking a leader who will transform individual channels into systematic growth: they will independently formulate tasks, find growth points, scale successful hypotheses, and work not only strategically but also hands-on.
Responsibilities:
- Formulate and implement the marketing strategy
- Launch and scale growth initiatives in performance/PPC, SEO, SMM, influencer, affiliate, and brand channels
- Develop SMM, influencer, and content marketing
- Launch marketing for new products and directions
- Work with the funnel and metrics like CAC, LTV, RPPU, and conversions
- Quickly test hypotheses and evaluate their effectiveness
- Collaborate with the product team and other departments
Requirements:
- 5+ years in marketing with responsibility for product growth
- Experience with B2C products, preferably subscription-based
- Deep expertise in at least one area: performance/PPC, SEO, affiliate, or brand marketing
- Experience scaling channels and implementing marketing strategies
- Data-driven approach and confident work with product and marketing metrics
- Ability to independently formulate, test, and bring hypotheses to fruition
- Willingness to work as a "player-coach" and dive into details
- Ability to use AI tools for analytics, research, and automation
- Experience in SMM, influencer, and content marketing will be a plus
Conditions:
- One of the projects is Camp, an AI ecosystem for students
- The project team has 20 people, and the service has already been used by 5 million students
- Competitive salary: fixed + KPI
- Opportunity to directly influence product strategy and growth
- Minimum bureaucracy and fast decision-making
- A results-oriented team
- Remote work with quarterly meetings at the St. Petersburg office
