Remote Vacancy.
EdTech company Studyworld is looking for a CMO.
Studyworld has been creating educational products for 13 years.
They are looking for a leader who will turn individual channels into systematic growth: who will independently formulate tasks, find growth points, scale successful hypotheses, and work not only strategically but also hands-on.
Responsibilities:
- Formulate and implement marketing strategy
- Launch and scale growth initiatives in performance/PPC, SEO, SMM, influencer, affiliate, and brand channels
- Develop SMM, influencer, and content marketing
- Launch marketing for new products and directions
- Work with the funnel and metrics like CAC, LTV, RPPU, and conversions
- Quickly test hypotheses and evaluate their effectiveness
- Interact with the product team and other departments
Requirements:
- 5+ years in marketing with responsibility for product growth
- Experience with B2C products, preferably on a subscription model
- Deep expertise in at least one area: performance/PPC, SEO, affiliate, or brand marketing
- Experience in scaling channels and implementing marketing strategies
- Data-driven approach and confident work with product and marketing metrics
- Ability to independently formulate, test, and bring hypotheses to results
- Willingness to work in an "all-around player" format and dive into details
- Ability to use AI tools for analytics, research, and automation
- Experience in SMM, influencer, and content marketing will be a plus
Conditions:
- One of the projects is Camp, an AI ecosystem for students
- The project team has 20 people, and the service has already been used by 5 million students
- Competitive salary: fixed + KPI
- Opportunity to directly influence product strategy and growth
- Minimum bureaucracy and fast decision-making
- Results-oriented team
- Remote work and quarterly meetings at the St. Petersburg office
Apply for the vacancy via Telegram (click "Apply").
