#vacancy #PMM #remote #edtech #marketer

🔥 Product Marketing Manager Employment Type: full-time Company: EdTech product (schooling direction, Russian Federation) Location: remote

We are looking for a Product Marketing Manager for a fast-growing EdTech product who will take a key role in developing and implementing strategies to increase conversion to purchase among existing users.

What tasks await you • Development and implementation of strategies to increase conversion to purchase among existing users (students and parents); • Building and optimizing funnels for interaction with current traffic: from the first touch to purchase and repeat sales; • Management of upsell, cross-sell, and LTV increase strategies; • Creation and testing of in-product communications: banners, pop-ups, notifications, embedded tips, recommendations, etc.; • Forming hypotheses for sales growth and systematically testing them; • Working with email, push, chat, banner, and SMS communications to increase conversion; • Analysis of user segments, behavior, and decision-making triggers; • Continuous work with analytics: conversions, A/B tests, cohorts, retention, LTV, reasons for refusal; • Development of a community for existing users; • Blog development;

What is important to us • Experience in children's B2C EdTech; • Ability to independently initiate, formulate hypotheses, and organize their testing; • Good understanding of CRM marketing principles and tools for EdTech; • Understanding of user journeys and behavior in educational products; • Knowledge of products: Mindbox (required) and Salesbot (desirable); • Practical experience in building and analyzing A/B tests; • Ability to work with data and make decisions based on numbers (Google Sheets/Excel, analytical systems); • Ability to break down a large task into measurable hypotheses; • Ability to use AI tools (it will not be a problem for you to assemble a landing page or prepare a banner without a designer for a quick test);

Will be a plus Experience managing and supervising external agencies and contractors (SEO, SMM, Paid ADS, etc.)

📩 CV: @hello_techrecruiter