Remote Vacancy.
Online digital art school Home Digital School is looking for a CMO with experience in EdTech who can build a marketing system that generates stable business growth through content funnels, analytics, and effective use of digital channels. The ideal candidate understands the entire customer journey from the first content interaction to the sale and can build this system at the strategy, processes, team, and analytics level.
We need someone who equally understands:
- Content funnels and audience warming mechanics.
- Marketing and product analytics.
- Performance marketing and digital acquisition channels.
- CRM marketing and customer retention.
- Marketing economics and unit economics.
- Marketing system scaling processes.
- Team and contractor management.
The main goal is to be responsible for the school's marketing growth and help the business meet revenue targets.
Responsibilities:
- Develop and scale content acquisition funnels.
- Be responsible for the marketing of existing courses and the launch of new products.
- Identify new growth opportunities and acquisition channels.
- Work with analytics, identify bottlenecks in funnels, and make data-driven decisions.
- Manage the marketing team and contractors.
- Develop CRM marketing, retention, and repeat sales strategies.
- Test hypotheses and quickly implement what works.
Important:
- This is not a content lead role. Content funnels will be one of the key areas of work, but the scope of responsibility is significantly broader. We are looking for someone who can look at marketing holistically, understand business economics, and influence company growth through all key marketing tools.
The company offers:
- A high level of autonomy and real influence on business development.
- Quick decision-making and the ability to launch hypotheses without excessive bureaucracy.
- Fully remote work format.
- Work in a strong commercial team with ambitious goals.
- The opportunity to make the school one of the largest creative profession schools on the market.
