10 facts about ONE! International Group of Companies:

✓ Top 10 in terms of growth rates in its segment since 2021;

✓ Since 2024 – included in the ranking of private schools in Moscow and the Moscow Region according to Forbes;

✓ Since 2024 – finalist of the employer ranking by HH.RU;

✓ The first open school in the Kingdom of Saudi Arabia for Russian-speaking children and foreigners wishing to study according to Russian standards;

✓ The first Russian school network to sign a contract with a local school network in India (150 campuses) for the implementation of its own ONE! Ai-School development for analyzing the effectiveness of the educational process using AI, a product that is the flagship development of ONE! International Group of Companies for the Russian and international market;

✓ 5 licensed campuses in Moscow;

✓ IT team under the ONE! brand in a technopark for creating projects in the field of digitalizing education for children;

✓ Own international branch in Turkey, to provide services for admission to international universities;

✓ ONE! International Group of Companies was the first on the Russian market to implement international service quality standards;

✓ ONE! International School is certified according to ISO 9001.

Currently, we are looking for a strong Head of Marketing / CMO for our team, who: thinks not in terms of channels, but in terms of product, demand, and growth economics; knows how to build and scale marketing in the premium B2C segment with a long decision-making cycle; works at the intersection of marketing, sales, product, and academic departments, forming a unified system of attraction and retention; perceives this role as an area of responsibility for business growth, rather than managing contractors and advertising accounts.

Candidate Requirements:

✓ Completed higher education

✓ 5+ years in marketing leadership positions

✓ Experience in B2C / premium segment

✓ Strong expertise in performance and digital

✓ Understanding of the funnel, analytics, marketing economics

✓ Experience in managing a team and contractors

✓ Ability to work for results, not for activity

Will be an advantage:

✓ Experience in education, EdTech, medicine, HoReCa, fitness

✓ Experience in distributed companies, project scaling experience

✓ Practical experience in automating functions, working with AI/ML tools

✓ International context in background

Tasks to be solved in this role:

Strategy & Growth

✓ Formation and implementation of the network's marketing strategy

✓ Demand management: leads, funnel, unit economics

✓ Development of the ONE! brand as a leader in premium education

✓ Contribution to revenue growth and network scaling

Performance & Digital

✓ Management of attraction channels: VK, Yandex Direct, Telegram Ads, SEO, CPA, seeding

✓ Optimization of CPL, CAC, conversions

✓ Management of marketing budget and analytics

Campus Work

✓ Operational marketing and campus support

✓ Visual environment, events, open days

✓ Formation of a strong customer experience, CJM analysis

✓ Referral programs, LTV increase

PR & Communications

✓ Implementation of PR strategy

✓ Formation of the expert image of the ONE! school network

✓ Work with news leads and reputation

✓ Development of a professional community and academic ecosystem

✓ Development of a parent community, implementation of Edutainment approaches

Management & Analytics

✓ Work with CRM, analytics, reporting, cohort analysis

✓ Management of team and contractors

✓ Interaction with sales and academic departments

✓ Conducting regular market research, customer preferences, and behavior patterns

Conditions:

✓ Work location: Moscow (Dynamo metro station)

✓ Employment according to the Labor Code of the Russian Federation

✓ Full-time from 9:00-18:00 or 10:00-19:00 (office and travel to campuses) with a possible 1 remote day per week