SberEducation LLC** is a company within the Sber ecosystem, established in 2021. We implement digital solutions and create new opportunities for lifelong learning and development.

We are currently seeking a strong marketer who will take charge of product funnels, lead generation, and performance marketing, communicating with our audience with a focus on value and empathy.

What you will do:

Positioning and Messaging: Participate in the development of the promotion strategy (segments, USPs, key messages). Formulate a holistic visual and semantic image of the product: propose positioning options and lead the creation of product presentations, visuals, and handouts.

Channel and Traffic Management: Launch and control advertising campaigns in collaboration with the media buyer. Build effective email marketing: manage user bases, organize trigger sequences.

Funnel and Conversion Optimization: Be responsible for the user journey (from the first touchpoint on the landing page to registration and payment). Identify bottlenecks in CJM, gain insights from analytics, generate growth hypotheses, and test them. Regularly evaluate channel ROI, CAC, conversions, and propose data-driven adjustments.

Cross-functional Coordination: Build transparent and effective interaction with colleagues and adjacent teams: CRM, content, design, producers, PR.

Who we are looking for:

• At least 3 years of experience in product or Growth Marketing (IT, EdTech).
• You can manage traffic independently or through contractors, and are focused on achieving set goals. You can evaluate and analyze the quality of work performed.
• You think in numbers (conversions, cost per lead, ROI) and are proficient with analytics systems.
• You have experience in building CJMs and setting tasks for CRM/content to nurture users.
• You can write clear technical specifications, structure landing pages, and formulate strong offers without aggressive sales tactics.
• You are independent in operational tasks and ready to take responsibility for product growth.

What we offer:

Compensation and Recognition

• Annual performance bonus;
• Annual individual salary review.

Health and Family Care

• Additional medical insurance and the option to insure relatives;
• Travel insurance policy;
• Educational materials for parents, gifts, and events for the children of ecosystem employees.

Financial Benefits

• Mortgage lending on preferential terms;
• Free SberPrime+ subscription, discounts, bonuses, and promotions within the ecosystem.

Development

• Training on the educational platform of Sber Corporate University.

Environment and Work Format

• Open corporate culture;
• Comfortable working environment;
• Flexible start to the workday;
• Office in Moscow.