We are looking for a Director of Product Marketing for the Prosvescheniye Group of Companies to be responsible for the development and promotion of products and services for the new digital division.
This is a new direction within our group of companies – digital, online, and targeted at various audience segments: schoolchildren and college students, parents, teachers, tutors.
Experience working in commercial companies is very important to us.
Experience in EdTech and BigTech, understanding of the education market, trends, and growth areas will be relevant.
Responsibilities:
- Ensure the development and implementation of the marketing strategy for the digital division, aimed at business growth and achievement of business goals;
- Be responsible for brand development and marketing communications management at all stages of interaction with B2B/C/G segments clients;
- Manage the system for attracting, retaining, and developing the client base in segments (B2C, B2B, B2G);
- Ensure product go-to-market (GTM) in collaboration with product and commercial functions, including positioning, communications, and sales support;
- Be responsible for the efficiency of the marketing budget and achievement of key performance indicators;
- Manage marketing teams and partners within the scope of responsibilities;
- Coordinate the marketing development of subsidiaries included in the division.
We expect the candidate to have:
- Relevant marketing experience of 10+ years;
Professional Competencies:
- Understanding and ability to calculate key metrics: ROMI, CAC, LTV, CPA/CPL/CPO, P&L, profitability, and plan-vs-fact;
- Budget management;
- Experience in strategic marketing, performance marketing, SMM, SEO, sales funnel, CRM, analytics, partner channels, retention;
- Experience in EdTech projects will be an advantage;
- Experience in developing new communication channels;
- Building brands from scratch;
- Understanding of the digital product market.
Personal Qualities:
- High level of self-organization, responsibility, ability to prioritize tasks;
- Developed analytical thinking, communication skills, ability to defend one's position, results-oriented.
We offer:
- Official employment on an indefinite employment contract;
- Fully official salary and semi-annual bonuses based on performance;
- Comfortable, modern office in the center of Moscow (Novoslobodskaya/Mendeleevskaya/Dostoevskaya metro stations);
- Primarily office-based work, with the possibility of hybrid work after the probation period;
- Voluntary medical insurance (DMS) after the probation period, including dental care;
- Reduced working hours on Fridays: until 16:30 during the autumn-spring period and until 15:30 during the summer;
- Corporate training: training sessions, conferences, and professional development courses;
- Internal system of flexible benefits, motivation, and bonuses "Benefit Cafeteria";
- Corporate privilege program with discounts from partners – Primezone;
- Corporate gym;
- Summer children's room;
- Rich corporate life: events, holidays, festivals, as well as sports and charity activities
