We are looking for a Marketing Director for the «ЕГЭ ПЛЮС» project at Natsionalnoe Obrazovanie publishing house.
Natsionalnoe Obrazovanie is an educational ecosystem that helps build an individual development path for a child. The team combines a publishing house with millions of copies printed, an institute for professional development for educators, and digital products already used by tens of thousands of people.
«ЕГЭ ПЛЮС» is one of the key projects: an educational marketplace, a library for preparing for the Unified State Exam (EGE), and other products for schoolchildren. The project is already operational and growing — and it needs someone to take charge of its marketing.
Who are we looking for:
A marketer-entrepreneur who will manage the marketing of «ЕГЭ ПЛЮС» as their own business: responsible for the project's growth, conversion, and marketing economics, not just for "individual activities".
This is a role with real impact on results. You will join the Marketing Office and work in a unified team with product (the project's product owner is your internal client). You don't need to build a large team yourself: you will manage the project using the office's shared teams (performance, content and SMM, design, analytics) and contractors — meaning you achieve results through strategy and coordination, not sheer manpower.
What you will do:
- Own the project's marketing: develop strategy and plan, manage budget and economics (CAC, LTV, ROMI)
- Grow conversion across the entire funnel — from acquisition to retention and repeat purchases — and systematically work on its improvement (CRO: hypotheses for landing pages, registrations, onboarding, payments)
- Enhance communication effectiveness: positioning, messages and offers, testing and selecting the best creatives and channels
- Orchestrate shared office teams and contractors: set tasks and brief them, coordinate campaigns across all channels (paid traffic, social media and content, e-mail/CRM, SEO, partnerships)
- Work in a unified team with product: synchronize marketing with the product roadmap, influence product and pricing using marketing data
- Manage marketing based on data: metrics and dashboards, A/B tests and experiments
- Utilize ecosystem effects — cross-promotion and synergy with other projects
We expect you to:
- Have at least 4 years of marketing experience, with at least 2 years in managerial or "ownership" roles (product, growth, or brand marketing)
- Have proven growth results: conversion, CAC, ROMI, retention.
- Be proficient in unit economics and funnels; understand CRO and building effective communications
- Be able to set tasks and evaluate results for performance, content/SMM, CRM, SEO — at the client level
- Work fluently with analytics and data (metrics, dashboards, A/B tests)
- Understand subscription and marketplace models
It will be a plus: experience in EdTech or education; experience launching and scaling digital products; experience working in a cross-functional team with an internal client.
This role is for you if you:
- Think like an owner of the result and rely on data, not intuition
- Can achieve results through shared teams — by influence, not by command
- Arenegotiable and constructive when priorities conflict
- Combine strong ideas with a sober assessment of their effectiveness
- Maintain pace and quality during seasonal peaks and limited resources
The company offers:
- Scale and mission: a product that truly impacts the education of schoolchildren across the country
- A role with responsibility for results and freedom of decision-making, not an execution-only function
- A strong team and established shared services (performance, content, design, analytics) to rely on
- A 5/2 work schedule, from 09:00 to 18:00 or from 10:00 to 19:00 with a lunch break, a transparent system of tasks and deadlines
- Official employment in accordance with the Labor Code of the Russian Federation
- Stable 100% white salary, including a fixed base salary and bonuses for achieving goals (discussed individually with each candidate)
- Corporate training and events
- A comfortable office within walking distance of the Frunzenskaya metro station
