"LUMISFERA" — a federal-scale project of luxurious orchestral concerts in the glow of thousands of candles.

Our geography spans over 35 cities in Russia.

We have been visited by over 600,000 spectators.

We create a premium product and service level.

An atmosphere you want to return to again and again.

We are looking for a strong marketing leader who is ready to take responsibility for ticket revenue and hall occupancy.

The work will be built in close collaboration with the operational director and general producer: strategy formation, budget and channel management; decision-making based on numbers and facts.

What you will do:

Manage revenue growth Be fully responsible for marketing in ticket sales.

Analyze regions and form proposals for concert geography. Forecast sales for each concert, city, and date, build a system for early risk detection and corrective actions.

Build marketing on "hard" data

Monitor key metrics: ROAS, CAC, ROMI, LTV, purchase conversion, cost per ticket sold, direct sales share.

Develop strategy and positioning

Influence program titles, prices, dates, venues, and visual promise — to drive sales growth. Work in conjunction with the brand director and PR director (without substituting areas of responsibility).

Manage all acquisition channels

Performance, CRM, own loyalty program, direct sales, ticket aggregators, partner channels. Test, immediately disable ineffective ones, and reallocate budget towards working tools.

Synchronize B2B marketing and sales

Build a unified funnel, generate leads for the sales department, control their quality, and configure interdepartmental interaction.

Manage a team of 15–30 people

Performance, CRM, analytics, content, digital specialists, and contractors. Task setting, management rhythm (daily sales control, weekly analysis, monthly audit), developing team autonomy.

Build end-to-end analytics and dashboards

For concerts, cities, venues, channels, creatives, and budgets. Make decisions based on data, not intuition. Regular management reporting to the General Director and General Producer.

Manage the budget

Plan, defend, control ROMI and ROAS. Stop ineffective campaigns in a timely manner, implement insights from ineffective schemes into the decision-making system.

What is important to us:

• Understanding the role of a strategic CMO and readiness to be responsible for financial results
• Systems thinking and business orientation
• Experience working directly with the owner
• Marketing management at the P&L level
• Proven experience influencing revenue growth
• Understanding of unit economics and key metrics
• Experience in building and managing a team
• Skills in working with analytics and data
• Internal maturity and integrity

Will be an advantage:

• Experience in ticket sales, e-commerce, travel, EdTech, marketplaces, subscription services, fitness chains, or other businesses with mass transactions and repeat sales
• Experience in the concert industry — a plus, but not a substitute for mandatory experience in performance, CRM, analytics, and sales funnels

Who will not fit:

• Candidates whose primary experience is focused only on PR, SMM, brand management, event promotion, influencers, outdoor advertising, or event organization without proven impact on sales, revenue, conversion, and advertising effectiveness

What results we expect:

• Built acquisition system with a stable lead flow
• Managed funnel with clear economics (CPL, CAC, LTV)
• Revenue growth through channel efficiency, not budget increase
• Clear positioning that increases conversion and reduces acquisition cost
• Synchronized marketing and sales operations
• Transparent analytics for data-driven decisions
• Autonomous team that achieves plans
• Reduced dependence on individual channels

We offer:

• Compensation: from 300,000 ₽ (fixed) + bonus based on goal achievement
• Format: office in the center of Moscow (partially remote work possible by agreement)
• Real responsibility — you manage strategy, budget, and channels, not just execute tasks
• Freedom in managing a team of 15–30 people and external contractors, we trust your expertise
• A beautiful premium product — a federal project with an atmosphere you want to return to again and again

If you want to combine strategic marketing with the live emotions of hundreds of thousands of spectators in Russia, manage revenue growth in a premium project, and create a commercial foundation for a show that lights up candles in people's hearts — we invite you to become part of the LUMISFERA team.