Skolkovo Realty — a premium segment real estate agency with a 17-year history in the Moscow market.
We are currently looking for a Marketing Director who will take on the development of Skolkovo Realty's marketing strategy and be able to directly influence business growth.
We are not looking for a manager who simply controls advertising accounts and contractors. We are looking for a person capable of combining brand, performance, analytics, content, and team into a single working system.
Key Responsibilities:
- Development and implementation of marketing strategy
- Development of Skolkovo Realty's brand and positioning
- Lead generation and digital channel management
- Performance marketing, SEO, SMM, CRM, and email marketing control
- Website development and conversion rate optimization
- Launching and testing new promotion channels
- Building marketing analytics: CPL, CAC, ROMI, conversions
- Marketing budget management
- PR, content, and special projects development
- Marketing team and contractor management
- Building an effective link between marketing and sales
What we offer:
- Work with a strong brand in the premium real estate segment
- Opportunity to directly influence the marketing strategy and company development
- High level of autonomy in decision-making
- Opportunity to build the team and processes for the tasks at hand
- Work with a high-priced product segment
- Direct interaction with management and sales departments
- Resources for testing new hypotheses and channels
- Modern office in Moscow City, Federation Tower
What is important to us:
- Marketing management experience of 3+ years
- Experience in building and implementing marketing strategy
- Strong expertise in performance and digital marketing
- Understanding of CRM marketing, SEO, SMM, content marketing, and PR
- Ability to work with marketing and end-to-end analytics
- Understanding of unit economics and key marketing metrics
- Advertising budget management experience
- Experience managing own team and contractors
- Ability to work simultaneously for performance results and brand development
- Systems thinking and ability to make independent decisions
- Experience in the premium/luxury real estate segment with a high average check will be an advantage
Why this position may be interesting
Here, marketing is not a supporting function.
It directly influences the quantity and quality of clients, sales volume, brand development, and the company's market position.
Therefore, we are looking for a director who is interested not just in managing current advertising activities, but in building marketing as a full-fledged business growth tool for Skolkovo Realty.