Lekhto Group is a federal full-cycle real estate agency, operating since 2020. We don't just sell square meters – we create emotions, investment strategies, and lifestyles.
Geography of presence:
- Sochi (flagship direction – from Imeretinka to Lazarevskoye).
- Arkhyz and Dombay (mountain-climate resorts, alpine style).
- Anapa (family holidays, Black Sea coast).
- Crimea (from the South Coast to the West Coast).
- Sheregesh, Altai.
Who are our clients? We work with three key segments:
- Investors – buy properties for rental income with transparent unit economics.
- Owners – looking for a "second home" for seasonal stays.
- Developers – construction companies that need professional sales and marketing support for their projects.
Due to company expansion, we are looking for a "Head of Marketing Department".
Responsibilities:
- Development and decomposition of the marketing strategy for the year with cascading by months and weeks across channels (Yandex.Direct, Telegram ADS, SMM).
- Consolidation of annual unit economics: calculation of CAC, LTV, ROMI for each traffic source.
- Formation and approval of payroll statements for the department and contractors based on KPI achievement.
- Conducting regular resource meetings (RnP) with internal specialists and external agencies to synchronize tasks.
- Full cycle of hiring external contractors: market analysis, collecting applications, interviews, developing job descriptions and motivation systems, onboarding.
- Setting qualified tasks and controlling their execution by both in-house employees and freelance teams.
- Setting up and auditing end-to-end analytics: monitoring Roistat functionality, integrating Tilda — CRM (Bitrix24/VP) — call tracking connections.
- Monitoring the correctness of data transfer across all funnels.
- Weekly analysis of employee and contractor efficiency with action adjustments for unconditional KPI achievement.
- Audience segmentation, building client profiles, and describing target segments.
- Regular competitive analysis with subsequent generation and testing of new hypotheses and connections for scaling results.
- Interaction with the sales department (SD): establishing SLAs, agreeing on lead quality and feedback.
- Development and updating of regulations, interaction scripts, and internal department rules.
- Organization and control of the creation of marketing materials: from presentations to landing pages and websites.
Requirements:
- Experience in a management position in marketing for at least 3 years. ( experience in real estate in the premium segment or related markets (construction, development, etc.) will be an advantage.
- Experience managing in-house employees and external contractors.
- Understanding of end-to-end analytics: Roistat, CRM systems (Bitrix24), call tracking.
- AI knowledge: practical experience with large language models (e.g., Claude).
- Experience in Excel / Google Sheets.
Conditions:
- Remote work format.
- Employment: Sole Proprietorship (IP), Labor Code of the Russian Federation discussed.
- Work schedule: 5/2, from 9:00 to 18:00.
- Probationary period: 3 months.
- Salary: 100,000 rubles net. + KPI + smart tasks.
- Career growth – development prospects within the company.
- Training opportunities at the company's expense.
- Maximally loyal manager who is always available, helps in difficult situations, and is interested in your professional comfort and growth.
- Our head office is located: Sochi.
