About Us:

We are Lead Zeppelin, a digital agency with 14 years of experience in the market. Our specialization is performance marketing: contextual and targeted advertising (VK, Telegram Ads), web analytics, SEO, GEO+AEO. We generate leads, set up geo-services, promote in marketplaces, and help clients navigate digital marketing.

Our clients: car dealerships, jewelry businesses, online cosmetics stores, and cosmetology clinics. Over 14 years, we have implemented over 200 projects across the Russian Federation and abroad (clients include Sigma Motors, Elan-Motors, DB Schenker, Vladimir Mikhailov, etc.). We are a certified CallTouch agency. Our client base is stable: half of our clients have been cooperating with us for 5 to 10 years.

We are currently looking for a Head of Marketing to take charge of the department's strategic development, team management, and launching new product lines for the agency.

Conditions:

— Remote work format

— Work schedule: 5/2, from 10:00 to 19:00 Moscow time (schedule can be discussed)

— Stable salary paid twice a month: fixed + bonus, increasing with your impact on the agency's business (total income from 150,000 to 180,000 rubles net)

— Official employment (Labor Code of the Russian Federation or self-employment — by agreement)

— A team of professionals who love their work, share knowledge, and support each other

Important: we need a person with experience managing marketing teams of 3+ people and a deep understanding of performance marketing. We do not consider candidates without agency management experience.

Our Corporate Values (DNA):

🧬 Personal responsibility for the results of one's work. An internal drive to do the job excellently. 🧬 Work ethic and diligence. Willingness to bring projects to completion, even if it sometimes requires going beyond the usual schedule. 🧬 Trainability. A desire to grow in knowledge and achieve even more impressive results. Interest in internet marketing. 🧬 Teamwork. The ability to work together for the team's overall success as actively as for personal achievements.

Responsibilities:

— Manage the strategic development of the marketing department: define priority areas (GEO/AEO, neuro-search), initiate and launch pilot projects. — Participate in the development of new products: from generating hypotheses to launching advertising campaigns and analyzing results. — Manage a team of marketers: hiring, onboarding, task assignment, workload control, development. — Implement and monitor compliance with internal regulations to increase department efficiency. — Conduct regular 1-on-1 meetings with the team, identify growth areas, build career paths, and prepare a talent pool. — Manage department economics: analyze project profitability, control budgets and labor costs. — Implement time tracking systems and BI reporting for transparent evaluation of project effectiveness and automation of routine tasks. — Participate in negotiations with key clients regarding contract renewals and presentations of agency work results. — Manage the selection and work with external contractors (GEO/AEO specialists, etc.) to perform specialized tasks.

Our expectations from the candidate:

— Experience managing marketing teams in digital agencies for 3+ years.

— Management of internal marketing and agency promotion: experience in organizing the process of writing and promoting case studies on industry platforms (vc, etc.), launching advertising campaigns to promote the agency, developing landing pages for company services, forming a content strategy for Telegram channels and other channels. Understanding how to package agency expertise and build lead generation.

— Knowledge of digital tools: Yandex.Direct, Google Analytics, BI systems, understanding of GEO/AEO.

— Systems thinking: experience in building and optimizing business processes, developing regulations.

— Financial management: experience in managing P&L, analyzing unit economics and project profitability; experience working with budgets of 5 million rubles or more.

— Change management skills: readiness to work in conditions of high uncertainty, carry out restructuring and personnel changes.

— Team development experience: experience in mentoring, building career paths, and forming a talent pool.

— Proactivity and responsibility for the overall results of the department.

What is definitely NOT suitable:

— Lack of management experience with marketing teams. — Inability to delegate and control the team. — Lack of strategic thinking. — Unwillingness to take responsibility for the quality of their team's work.

What's inside:

At Lead Zeppelin, we value personal responsibility, diligence, and teamwork. Here you will find:

✅ Opportunity to earn well — income directly depends on your work results. ✅ Real opportunity to influence the agency's development and launch new directions. ✅ A team of professionals who love their work, develop, and support each other. ✅ Remote work in a comfortable environment. ✅ Payment stability — we are proud that we always pay salaries on time.

Our Red Flags 🚩:

⛔ We do not teach basic things like team management, delegation, and strategic thinking. ⛔ We are not suitable for those who are not ready to manage people and take responsibility for their results. ⛔ We will not work with those who "just need a job" without the ambition to develop the agency.

What's next:

Send us your resume with a cover letter. In the letter, tell us about your agency experience, successful cases of managing a marketing team, and your achievements.

Selection stages:

Relevant resume → HR Interview → Manager Interview → Offer

We look forward to meeting you!