Performance Marketing Lead
eLama is an independent technological platform in digital marketing. We are developing within the Yandex ecosystem and creating our own product that integrates all key advertising systems – from VK to Avito and Telegram. We have maintained an independent infrastructure and unique processes to provide thousands of Russian companies with a unified tool for managing growth.
What tasks await you:
- You will develop and implement performance marketing strategies, manage the budget within target profitability indicators. Your task is to notice deviations in key metrics in a timely manner and react to them promptly to achieve the company's long-term goals;
- Tactical management of advertising campaigns: in practice, this means manual management of campaigns in Yandex.Direct, VK Ads, and Telegram Ads. You will build their architecture, analyze traffic cannibalization, select bloggers for placements through TGStat, and evaluate the effectiveness of each channel;
- You will set technical specifications for website and analytics improvements (e.g., setting up JavaScript events, GTM/YTM, offline conversions via API) to increase advertising efficiency. It is important to speak the same language as the contractors and clearly formulate requirements;
- You will assess the scope of tasks and team capabilities to distribute the workload evenly and achieve priority campaign goals;
- Analyze traffic and find new growth points, as well as proactively work with profitability and traffic volume risks to maximize results.
We expect you to:
- Have managed a performance marketing department for over five years and a team of 2+ performance managers: set goals, built an acquisition strategy, prioritized hypotheses, and were responsible for DMT/ARPPU results.
- Understand attribution models and cohort analysis, know what JavaScript events, GTM, and YTM, offline conversions via API, Measurement Protocol are, and be able to create a complete technical specification for analysts.
- Have built and analyzed traffic in Yandex, VK Ads, Telegram Ads, and placements.
- Be well-acquainted with performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI, ROMI, ROAS), understand which business tasks performance marketing can solve, and which ones are for media placements.
- Be proactive, able to work with profitability and traffic volume risks.
It will be a plus if you
- Have worked in online advertising or in SaaS services
