We are looking for a Head of Marketing Acquisition Team for the Cooper (ex. SberMarket) service.
Cooper is a delivery service from stores and restaurants for any occasion. It is among the TOP-3 leaders in the E-Grocery segment. The service delivers ready-to-eat meals, groceries, and goods from 20 minutes, in over 360 cities and 80 regions across Russia.
What you will do:
- Manage marketing channels for candidate acquisition: contextual advertising, targeted advertising, CPA, job boards (hh.ru, Avito, Superjob, etc.);
- Monitor and optimize metrics: CPA, conversion rate, cost per hire, ROMI;
- Search for and implement new channels, participate in SEO optimization of the career website;
- Lead a team (task assignment, KPI/OKR, employee development, feedback);
- Manage contractors and agencies (contracts, document flow, payments);
- Analyze channel effectiveness using BI (Tableau, Metabase) and web analytics (Yandex.Metrica, Google Search Console).
Requirements:
- At least 3 years of experience in performance marketing or HR marketing, with at least 1 year of team leadership experience;
- Ability to manage contextual/targeted advertising, CPA models, and experience with job boards;
- Ability to calculate and optimize CPA, CPL, ROMI, conversion rates;
- Proficiency in Excel/Google Sheets, BI (Tableau, Metabase), web analytics;
- Understanding of SEO fundamentals;
- Knowledge of how to build working relationships with contractors and manage contracts;
- Readiness to be responsible for the hiring plan and reduction of channel costs.
What we offer:
- Flexibility in processes and freedom in decision-making;
- Opportunity to implement your ideas in a project with a multi-million audience;
- Work in a company with a culture of growth and continuous development, numerous external and internal training programs, mentors, and ambitious projects designed to take you to the next level;
- Competitive salary (based on interview results) with regular growth opportunities based on performance;
- Voluntary medical insurance with dental coverage, as well as discounts on fitness, courses, service offerings, and more;
- Special mortgage conditions.
And also:
- We participate in conferences as speakers;
- We win in team sporting events;
- We are not afraid to experiment and set market trends.
