Head of Digital Acquisition Department (Performance Marketing)

Responsibilities:

• Development and implementation of a digital client acquisition strategy across all business segments (Retail Banking, SMB, Corporate Investment Banking) through website and API channels, including organic and paid traffic (Performance, CPA, SEO);
• Planning and budget management for online promotion, continuous optimization of acquisition costs, calculation and verification of business effects to increase return on marketing investment (ROMI);
• Preparation of tender documentation, supplier selection, contract execution, and performance monitoring of agencies and direct advertising platforms;
• Organization of end-to-end analytics (web analytics, sales analytics), implementation of ID platforms and external tracking systems; preparation of regular reports on advertising campaign results for business stakeholders;
• Organization of testing new advertising mechanics, channels, and communication formats, assessing their effectiveness and integrating successful cases into regular practice;
• Ensuring effective communication and collaboration with product teams, IT, the finance department, and internal stakeholders to improve customer journeys and sales funnels;
• Development of recommendations for improving interfaces, design, product showcases, and technologies on the website and in applications to increase conversion for target segments.