Head of Marketing Analytics Stream

We are looking for a Head of Marketing Analytics Stream who can manage an analytics team, build processes, transform marketing requests into a clear analytics system, and provide marketing with reliable, fast, and practically applicable data.

The main goal is to make analytics a full-fledged operational tool for marketing management, not just a reporting function.

Responsibilities:

Analytics Stream Management:

• Leadership of the marketing analytics team;
• Task assignment and management of the analytics backlog;
• SLA, quality, and deadline control for analytics;
• Development of regular and ad-hoc analytics processes.

Marketing Analytics:

• Analysis of marketing channel and campaign effectiveness;
• Development of the marketing KPI system;
• Work with ROMI, CAC, LTV, retention, attribution;
• Development of an end-to-end analytics system.

BI and Reporting:

• Development of dashboards for marketing and management-level;
• Formation of self-service analytics;
• Automation of regular reporting;
• Consistency control of metrics and data.

Marketing Performance Management:

• Support for marketing budget allocation;
• Work with MMM and incrementality models;
• Analysis of brandformance and performance communication effectiveness;
• Formation of recommendations for marketing and business.

Requirements:

• Higher education in Mathematics, Economics, Statistics, or IT;
• Experience managing an analytics team of up to 5 people in large companies or research agencies;
• Strong expertise in marketing analytics;
• Experience with performance, brand, and CRM analytics;
• Understanding of BI, attribution, MMM, and funnel analytics.