Description
The Brand Department is one of the largest and most strategically important areas of the company, which is actively developing.
The team unites design, communications, offline and brand marketing, and other functions, forming a holistic brand image.
Our task is to make the brand strong, recognizable, and consistent across all touchpoints, build a unified visual and communication language, and enhance its value for both clients and employees.
Responsibilities
- Develop rules for using BLS (Brand Lift Study) and BHT (Brand Health Tracking) to evaluate advertising campaigns
- Analyze brand attributes: determine which ones influence choice, how the brand differs from competitors, and which characteristics do not affect the decision
- Evaluate the speed of brand changes' impact on performance metrics
- Build Marketing Mix Modeling for products
- Conduct pre-tests of creatives and form criteria for the effectiveness of advertising campaigns
- Evaluate the contribution of advertising campaigns and creatives to financial results
- Analyze the consistency of brand communications for the target audience
- Conduct additional analytics for planned campaigns: select ambassadors, analyze target audiences
Requirements
- You have experience working in advertising agencies or in brand analytics
- You have experience in building Marketing Mix Modeling models
- You have experience in analyzing brand metrics and evaluating advertising campaigns
- You can formulate and test hypotheses based on data
We Offer
- Hybrid schedule and an office near the Belorusskaya metro station
- Voluntary medical insurance with dental coverage, including check-ups, reimbursement for medication purchases, and preferential insurance terms for loved ones. Also, accident and sickness insurance
- Career growth: complete soft and hard skills courses, develop with mentor support, and advance your level with a competency matrix and regular reviews
- Strong community. You will work with experts in your field, share knowledge, and speak at conferences, attend meetups, and write articles
- Online consultations with psychologists, lawyers, financial specialists, and healthy lifestyle experts
- Reimbursement for sports club memberships, the T-Sport app for online classes, and team workouts with colleagues
- Three additional days to your vacation – can be used for rest or compensated
- Special rates on T-Bank products and a wide discount program from partners
- Decent salary – we will discuss it during the interview
