Head of Marketing Analytics and Research

We are looking for a leader who can integrate marketing analytics, client and product research, econometrics, brand analytics, and a data-driven approach into a unified decision-making system for VTB marketing. The Head will be responsible not only for analytics but also for the quality of the company's marketing decisions.

Responsibilities:

• Leading the analytics and research team;
• Forming the strategy for the development of marketing analytics and research;
• Building a unified system for measuring marketing effectiveness;
• Developing a data-driven and insight-driven culture within marketing;
• Forming a unified approach to metrics, attribution, and effectiveness evaluation;
• Developing Brand and marketing effectiveness;
• Measuring the effectiveness of brandformance and 360 campaigns;
• Developing the brand tracking system and communication research;
• Evaluating the impact of marketing on brand awareness, consideration, preference, and trust from the client's perspective;
• Developing MMM, incrementality, and marketing forecasting;
• Conducting client and product research;
• Developing the UX/CX research function;
• Building a customer insights system;
• Analyzing customer behavior and decision-making drivers;
• Segmentation and audience research;
• Prioritizing the analytical roadmap;
• Developing internal quality standards for analytics and research.