Head of Marketing Analytics and Research
We are looking for a leader who can unite marketing analytics, client and product research, econometrics, brand analytics, and a data-driven approach into a unified decision-making system for VTB marketing. The Head will be responsible not only for analytics but also for the quality of the company's marketing decisions.
Responsibilities:
- Lead the analytics and research team;
- Develop a strategy for the advancement of marketing analytics and research;
- Build a unified system for measuring marketing effectiveness;
- Foster a data-driven and insight-driven culture within marketing;
- Formulate a unified approach to metrics, attribution, and performance evaluation;
- Develop Brand and marketing effectiveness;
- Measure the effectiveness of brandformance and 360 campaigns;
- Develop the brand tracking and communications research system;
- Assess the impact of marketing on brand awareness, consideration, preference, and trust from the client's perspective;
- Develop MMM, incrementality, and marketing forecasting;
- Conduct client and product research;
- Develop the UX/CX research function;
- Build a customer insights system;
- Analyze client behavior and decision-making drivers;
- Segment and research audiences;
- Prioritize the analytical roadmap;
- Develop internal quality standards for analytics and research.
Requirements:
- Higher education;
- Minimum of 4 years of experience in a similar position;
- Experience in a leadership role in marketing analytics / research / strategy;
- Experience working in large ecosystem, fintech, telecom, retail, or digital companies;
- Understanding of brand analytics, product analytics, and econometrics;
- Experience managing multidisciplinary teams.
