Senior Analyst in Marketing Department

Role Purpose

To provide the marketing department with reliable analytics for decision-making, improving the effectiveness of marketing campaigns, increasing sales of banking products, and enhancing customer experience.

Responsibilities

• Analysis of the client base, sales, communication channels, and customer behavior using SQL and Python

• Evaluation of marketing campaign effectiveness: response rate, conversion, revenue, costs, ROMI, sales uplift, and incremental effect

• Formation of customer segments and target samples for marketing communications

• Building and testing hypotheses, conducting A/B tests, and analyzing experiment results

• Development of data marts, analytical models, and regular reporting for the marketing department

• Creation and support of BI dashboards for key marketing and product indicators

• Automation of analytical calculations and reporting preparation processes in Python and SQL

• Preparation of analytical conclusions and recommendations for marketing managers and product owners

• Monitoring the quality, completeness, and consistency of the data used

• Setting tasks for refining data sources, data marts, and analytical infrastructure

• Participation in the development of methodologies for calculating marketing indicators

• Expert review of analytical solutions and results of other analysts' work

• Mentoring and developing junior analysts

• Interaction with the marketing, product, CRM, risk, finance, and IT departments

Candidate Requirements

• Experience with SQL

• Experience with Python

• Knowledge of mathematical statistics and probability theory

• Experience with BI systems (Tableau, Superset, FineBI)

• Experience with FineBI will be an advantage