Odnoklassniki is the largest entertainment social network in Russia. A place where you can always stay connected with your friends and loved ones, upload and edit photos, listen to your favorite music, watch the most popular videos, and much more!
We are looking for an experienced marketing analyst to strengthen our team.
Tasks
- Develop and calculate marketing metrics, clearly visualize their dynamics
- Provide analytical support for advertising campaign launches, participate in metric selection for them, set up data collection
- Identify optimization points for advertising campaign results based on data analysis
- Design and analyze A/B tests
- Formulate hypotheses and test them with data
- Forecast and model metric values
Requirements
- Excellent understanding of marketing metrics for both web and applications: impressions, clicks, visits, views, CPC, CTR, CR, BR, ROI, PI, LTV, and so on
- Experience with marketing analytics in online projects, understanding the logic of end-to-end analytics systems
- Experience with external analytics systems like Metrica/GA4, MyTracker/Appsflyer/Amplitude or equivalents is desirable
- Understanding the logic of different attribution systems in marketing
- Ability to visualize the results of your research and clearly communicate them to the marketing team
- Proficient level of writing SQL queries (complex joins, window functions)
- Knowledge of basic statistics
- Experience with Python at an intermediate or higher level (used libraries Pandas, NumPy, Scipy)
- Ability to solve non-standard problems
- IT companies, banks, telecom, advertising agencies
