Senior Marketing Analyst at OK
Company: VK, Odnoklassniki
Location: Moscow
Odnoklassniki is the largest entertainment social network in Russia. A place where you can always stay in touch with your friends and family, upload and edit photos, listen to your favorite music, watch the most popular videos, and much more!
We are looking for an experienced marketing analyst to strengthen our team.
Responsibilities
- Develop and calculate marketing metrics, and clearly visualize their dynamics
- Support the launch of advertising campaigns from an analytical perspective, participate in selecting metrics for them, and set up data collection
- Identify optimization points for advertising campaign results based on data analysis
- Design and analyze A/B tests
- Generate and test hypotheses with data
- Forecast and model metric values
Requirements
- Excellent understanding of marketing metrics for both web and applications: impressions, clicks, visits, views, CPC, CTR, CR, BR, ROI, PI, LTV, and so on
- Experience with marketing analytics in online projects, understanding the logic of end-to-end analytics systems
- Experience with external analytics systems Yandex.Metrika/GA4, MyTracker/Appsflyer/Amplitude or analogues is desirable
- Understanding the logic of different attribution systems in marketing
- Ability to visualize the results of your research and communicate them clearly to the marketing team
- Confident SQL query writing skills (complex joins, window functions)
- Knowledge of statistics basics
- Python experience at an intermediate or higher level (used Pandas, NumPy, Scipy libraries)
- Ability to solve non-standard problems
- IT companies, banks, telecom, advertising agencies
