Company:** Prosveschenie Location: Moscow Experience: 3 to 6 years

We set the following tasks for the candidate:

• Form and develop a system of marketing analytics and regular reporting on digital products and marketing activities.
• Develop and maintain up-to-date dashboards with key marketing indicators and ensure their availability for the team and management.
• Analyze the effectiveness of marketing channels, advertising campaigns, and individual activities, identifying factors affecting the results.
• Analyze the marketing funnel: user acquisition, conversions, and the effectiveness of individual funnel stages.
• Combine data from various sources – advertising systems, web analytics, CRM, and internal information systems – and form a holistic picture of marketing effectiveness based on it.
• Identify deviations, growth points, and opportunities for optimizing marketing activities.
• Prepare regular and ad hoc analytical materials for the marketing team and management.
• Translate analysis results into understandable conclusions and recommendations that help make marketing and product decisions.
• Interact with product analysts, the product team, and other analytical functions: use existing data, synchronize approaches, and eliminate analytical duplication.
• Participate in the automation and unification of marketing reporting, reducing the amount of manual work.
• Participate in evaluating the effectiveness of launches of new digital products and marketing campaigns.

For this position, it is important for us:

• At least 3 years of experience in marketing or business analytics; experience with digital products, marketing channels, and funnels will be an advantage.
• Higher education. Education in economics, mathematics, statistics, marketing, analytics, or related fields will be an advantage.
• Ability to analyze the effectiveness of marketing activities and digital channels based on data and form practical recommendations for the business.
• Good understanding of key marketing indicators and principles of user acquisition and conversion funnel analysis.
• Experience working with large volumes of data and data from various sources: advertising systems, CRM, web analytics systems, and internal information systems.
• Proficient in SQL: writing queries, combining data from multiple sources, aggregating, and preparing data for analytics.
• Proficient in Excel: working with large data sets, pivot tables, complex formulas, analysis, and preparation of analytical materials.
• Experience with BI systems and dashboard creation. Knowledge of Power BI and/or Insight BI will be an advantage.
• Understanding of the principles of building marketing dashboards, KPI systems, and regular analytical reporting.
• Experience with web analytics systems (e.g., Yandex.Metrica, Google Analytics, or equivalents) will be an advantage.
• Understanding of the principles of working with data from CRM and advertising accounts, ability to evaluate the effectiveness of channels and campaigns.
• Skill in automating and standardizing analytical reporting: ability to reduce manual operations and build reproducible processes.
• Ability not just to prepare a report, but to answer questions: what happened, why it happened, how it affects the business, and what needs to be changed.
• Ability to independently formulate analytical tasks and interact with marketing, product, IT, and other analytical teams.
• Analytical thinking, attention to detail, systematic approach, and independence.
• Ability to work with multiple digital products and marketing directions simultaneously, set priorities, and meet deadlines.

A significant advantage would be: experience in building end-to-end analytics and automated marketing reporting, working with funnels, cohort analysis, CAC, CPL, CPA, ROMI/ROAS, LTV, and other digital marketing performance indicators.

We offer you:

• Official employment as part of the staff on an indefinite employment contract;
• Fully official salary and semi-annual bonuses based on performance;
• Office in the center of Moscow (m. Novoslobodskaya/Mendeleevskaya/Dostoevskaya);
• Voluntary medical insurance after passing the probationary period, including dental care;
• Corporate training – trainings, conferences, professional development courses;
• Internal system of flexible benefits, motivation, and employee bonuses – Benefits Cafeteria;
• Corporate privileges program with discounts from partners – Primezone;
• Corporate gym;
• Rich social and corporate life: corporate events, holidays, festivals, sports and charity activities.