Senior Marketing Analyst

Instories Marketing attracts users worldwide, managing 6-7 figure advertising budgets. We are looking for an analyst who can organize data and help us find insights for further growth.

Your responsibilities will include: ◎ Organizing reporting for marketing teams (UA, Creatives, ASO, Brand); ◎ Implementing and iteratively improving a forecasting model; ◎ Collaborating with UA to develop approaches for analyzing advertising campaigns and setting up correct metric interpretation for optimization decisions.

What is important to us: ◎ Solid SQL knowledge: experience writing complex queries and working with large datasets; ◎ Knowledge of core Python libraries (pandas, numpy, matplotlib/seaborn); ◎ Knowledge of Clickhouse, PostgreSQL; ◎ Knowledge of statistics: confidence intervals, p-value, T-tests; ◎ Experience creating reports and dashboards in BI tools (Tableau or similar); ◎ Experience working with marketing systems: AppsFlyer, ad source APIs (Meta, TikTok, Applovin, etc.); ◎ Understanding of cohort analysis and knowledge of product and marketing metrics (Retention, A/B tests, LTV, ARPU, CPI, IR, etc.); ◎ Experience building LTV forecasting models and iteratively improving them; ◎ Ability to interpret data and communicate findings to stakeholders.

Will be a plus: ◎ Experience with a subscription model; ◎ Experience with web products and knowledge of web analytics.

We are looking for someone who is not afraid of new challenges, is responsible for results, knows how to listen and hear, and is focused on team goals.

How do we hire? We are ready to quickly make an offer if we understand that we are a good fit for each other. Our stages:

1. Introductory interview with HR;
2. Hard skills interview: statistics, Python, SQL, BI;
3. Hard skills interview: marketing cases;
4. Culture Fit interview with HR and Head of Performance Marketing.

What else?

• Official employment with a foreign legal entity or conclusion of a civil contract: competitive salary in euros at the level of top IT companies;
• Relocation opportunities to Serbia and Cyprus: we will assist with obtaining residence permits and official employment;
• Remote format: full-time employment with the possibility of working from anywhere in the world. We will pay for your coworking space if necessary;
• Flexible schedule: you choose when to start your workday, the main thing is not to miss team-wide calls;
• Freedom in choosing vacation: you decide when and how much to rest, you will have 3 additional paid days to your annual leave;
• Professional development: 50% coverage of courses, training, and online conferences, regular performance reviews every six months — you influence your income level and area of responsibility;
• Health care: Voluntary medical insurance with dental coverage after the probation period for the specific country of presence, as well as compensation of up to 40% of the cost of sessions with a psychologist through the Yasno service;
• Technological All-inclusive: we provide all the necessary equipment and software licenses for work.