Job Title: Performance Marketing Lead
Title: Vacancy Performance Marketing Lead in Moscow, working at Okko
Location: Moscow, Moscow, RU
What will you be doing?
- Developing and implementing performance advertising strategies to increase the effectiveness of advertising campaigns and achieve business goals;
- defining and analyzing key performance indicators (KPIs) to evaluate the success of advertising activities;
- leading a team of performance advertising specialists, including managers, analysts, and SEO staff, interacting with the client's advertising agency team and assigning tasks;
- conducting regular meetings, evaluating the work of subordinates, and providing feedback to increase team productivity;
- forming and implementing team work policies and standards to ensure high results;
- planning, setting up, and optimizing Web and App advertising campaigns on various platforms (contextual, retargeting, social networks, CPA, in-app, and others);
- managing budgets and allocating resources to achieve optimal results;
- analyzing and monitoring the effectiveness of advertising campaigns using various tools and methods (including attribution work);
- preparing reports on the department's work results and providing recommendations for improving the advertising activities strategy;
- managing SEO team activities, including strategic planning and implementation of effective content promotion methods;
- analyzing keywords and the competitive environment, optimizing content to increase service visibility in search engines;
- interacting with other departments (content, development, etc.) to integrate SEO approaches into the overall service strategy;
- tracking changes in the field of performance advertising and SEO, analyzing new tools, trends, and best practices;
- implementing innovative solutions and approaches to increase the competitiveness of the OTT service;
- establishing and maintaining relationships with advertising partners, agencies, and platforms to optimize advertising campaign conditions;
- participating in negotiations and concluding contracts with key service providers;
- training and developing teams, conducting trainings and seminars to improve employee qualifications.
What do we value and look for?
- Confident command of core digital metrics: ROI, CPA, CPC, CR, LTV;
- ability to assess colleagues' workload and distribute tasks accordingly;
- proficiency in tools: Excel, Yandex.Metrika, Appsflyer, App.Metrika, Google Analytics, Yandex.Direct, VK Target, Power BI, Roistat;
- experience in digital and performance channels from 5 years and above, understanding of SEO category aspects;
- knowledge of advertising cabinets (auditing, reporting, settings);
- experience working with feeds;
- understanding of methods for calculating fraudulent traffic in in-app promotion, etc.;
- experience in independent work with a project or group of projects with a budget of 20 million rubles or more per month;
- analytical mindset.
What awaits you?
- Official employment;
- necessary equipment and software for work;
- Voluntary Medical Insurance with dental care, company doctor, sick leave top-up, corporate discounts;
- electronic library of the MIF publishing house, which includes almost 2,000 content items on business, self-development, healthy lifestyle, and other relevant topics;
- preferential mortgage conditions within the salary project;
- free subscription to partner services;
- rich corporate life.
