Performance Marketer (FoodTech, web + mobile)

Good afternoon!

My name is Tatiana, I am an HR manager at BeFit:)

For over 9 years, we have been preparing and delivering delicious, healthy meals in Moscow and St. Petersburg. We help our clients improve their health and save time. Our company is growing, and we are looking for talented like-minded individuals who want to make a difference in people's lives.

☝️ We are residents of Skolkovo and are engaged in technical development

✅WE OFFER:

⌚ Fully remote work format

✔️ Work schedule 5/2, from 9:00-18:00

✔️ Fully legal salary: base salary + KPI (the amount of base salary and KPI is discussed after the interview)

✔️ Salary paid without delays! (2 times a month - the 5th and 20th)

✔️ 20% discount on BeFit products

✔️ Official employment according to the Labor Code of the Russian Federation from day one

✔️ Thoughtful gifts from the company for birthdays, company anniversaries, and New Year!:)

✔️ Regular corporate events in Moscow and St. Petersburg (paintball, karting, stand-up comedy, culinary master classes, themed parties, karaoke, and more to come)

✔️ Interesting work focused on people's health!

☝️ We guarantee comfortable conditions: a clear onboarding process, support and attention during the adaptation period, good management, and interaction with a cool team of caring, positive, and easy-to-communicate people:)

✅Your responsibilities will include:

1. Setting up and supporting mobile install attribution through AppsFlyer

2. Working with the mobile user funnel: from installation to the target action (registration, payment, etc.)

3. Integrating analytics (AppMetrica / Firebase / Yandex.Metrica) and validating mobile traffic data

4. Full cycle of ad management: from setup to daily optimization of campaigns in Yandex Direct and VK Ads

5. Analyzing results: identifying growth points by analyzing the complete customer journey from creative to target action

6. Creating creatives: developing technical specifications for banners and texts and their subsequent testing.

7. Continuous channel development: generating and testing hypotheses to improve their efficiency

8. Preparing weekly reports

✅Expected results from your work:

• Stable growth and scaling of Yandex Direct, VK Ads channels
• Mobile app promotion (UA, AppsFlyer)
• Increase in targeted customer flow

✅We expect from you: • Relevant work experience from 2 years • Experience in launching and scaling UA campaigns for mobile applications (CPI, ROAS) • Experience in setting up and running contextual advertising in Yandex.Direct and VK Ads • Experience integrating and working with AppsFlyer

☝️ The vacancy involves completing a test assignment

Submit your application, and in your cover letter, please share a case study where you demonstrated increased efficiency – whether it was reducing CPA in Yandex.Direct, increasing conversion in VK, or scaling UA campaigns for a mobile application.