Senior Performance Marketing Manager (Yandex Direct)
LogicLike is an international product EdTech company. We develop educational web and mobile applications with a subscription model.
We are looking for a Performance Marketing Manager who will take full ownership of the Yandex Direct channel in the RU market. This is a hands-on role for a specialist who can not only manage advertising campaigns but also independently form a channel development plan, test hypotheses, and be responsible for ROI.
What you will do
- Fully responsible for Yandex Direct: plan and defend the budget, manage campaign structure, and analyze results.
- Launch and optimize campaigns in search, RSYA, Unified Performance Campaign, and Campaign Master.
- Scale expenses while maintaining target ROAS.
- Analyze the product funnel: from click and registration to trial, payment, and renewal, work with LTV, ROAS, and cohorts.
- Formulate and test hypotheses, including mobile, web-to-app, media placements, and new Yandex tools.
- Monitor tracking, attribution, and event data transfer quality.
- Assign tasks for creatives and work with the analytics, product, and creative teams.
- Track plan execution and report potential risks that may affect results in advance.
What is important to us
- Three or more years of experience in performance marketing.
- At least two years of independent hands-on management of Yandex Direct.
- Up-to-date practical experience: you have continued to personally work with Direct campaigns within the last year.
- Experience in independently managing an advertising budget of 2 million rubles or more per month.
- Experience with B2C products or projects where results are evaluated through payments, ROAS, and LTV.
- Practical knowledge of Yandex Direct auto-strategies and confident work with Yandex Metrica.
- Understanding of the product funnel, cohort analysis, and the relationship between early metrics and final ROI.
- Ability to independently find growth points, formulate hypotheses, and make data-driven decisions.
It will be an advantage
- Experience in promoting mobile applications and optimizing for in-app events.
- Experience with AppMetrica, AppsFlyer, or Adjust: events, tracking links, postbacks, and attribution.
- Experience launching web-to-app campaigns and working with deep links.
- Experience with media and reach placements within the Yandex ecosystem.
- Knowledge of Yandex Direct API, SQL, or experience with reporting automation.
- Experience working with educational, media, financial, or other B2C products with a subscription or LTV model.
Why the role might be interesting
- An active channel with budget, data, and room for scaling.
- Independent ownership of the channel instead of fulfilling ready-made technical tasks.
- Opportunity to develop new directions: mobile, web-to-app, and media placements.
- Direct impact on the ROI and business results of the product.
- Possibility to take on an additional performance channel over time.
Conditions
- Full-time employment and remote work.
- Schedule from 10:00 to 19:00 Moscow time.
- Distributed Russian-speaking team.
- Official employment.
- Probationary period — three months.
