Traffic Manager

About the Service

Yandex Travel is a service for searching and booking hotels, apartments, air tickets, and train tickets worldwide. We are building an honest service with a high level of customer experience.

About the Cooperation Format

We invite a specialist for project-based cooperation under a service agreement (GPH). You work as an independent contractor, organize your own process, and are responsible for the result.

The format is fully remote, with a flexible schedule.

Who We Are Looking For

A Traffic Manager who thinks in numbers, knows how to quickly launch and test hypotheses, is attentive to details, is ready for performance routine, and can identify growth points—both in advertising channels and at the product level.

Tasks That Await You

Traffic Acquisition in All Advertising Channels

You will acquire traffic in all advertising channels, generate and test hypotheses, launch A/B tests, launch campaigns and scale successful ones, and develop strategies for advertising source development.

Interaction with Related Teams

You will work with the business team, set tasks for analysts, create briefs for advertising creatives, and test them.

Traffic Performance Analytics

You will need to analyze the effectiveness of acquisition not only in terms of CPI/CPO/CPA/ROMI but also based on deeper product metrics. You will identify cause-and-effect relationships and find growth points.

Hypothesis Development and Testing

You will develop hypotheses to increase engagement, segment users by behavior and lifecycle, and test various cross-platform mechanics. You will also maintain a hypothesis backlog, prioritize them, and work with analysts.

We Expect You To

• Have experience in traffic acquisition and its analytics
• Have worked with Yandex.Metrica
• Have acquired or analyzed traffic in Yandex.Direct
• Understand the specifics of performance marketing (web and/or app traffic acquisition)
• Know how to build a keyword database and understand the mechanics and principles of the Yandex search auction
• Possess analytical skills, have experience in setting up and analyzing A/B tests, and understand attribution models
• Be structured in thinking, meticulous, and caring, taking personal responsibility for projects
• Know how to negotiate and communicate thoughts clearly
• Be proficient in Excel

Conditions

• Contract: service agreement (remunerated provision of services)
• Employment type: temporary project
• Format: fully remote
• Schedule: flexible, at the contractor's discretion
• Compensation: discussed individually with the successful candidate