Digital Marketer (Email Marketing, SEO, Web Analytics, SERM)
We are looking for an experienced digital marketer for comprehensive promotion of the business in the online environment. You will be working with email marketing, SEO optimization, web analytics, and brand reputation management online (SERM).
What you will do:
- Email Marketing and Autoresponders
- create, set up, and send various types of email newsletters: transactional, triggered, promotional;
- develop and configure autoresponders for various customer behavior scenarios: booking, payment abandonment, post-purchase interaction;
- segment the customer base for targeted mailings, considering interests, booking history, and website behavior;
- prepare content for mailings — news items, announcements, promotions, useful materials — in coordination with the marketing department;
- analyze mailing results (open rates, click-through rates, conversions) and optimize campaigns based on the obtained data.
- SEO and Blog Development
- develop the website blog together with the marketing manager: plan topics, prepare technical specifications for materials;
- collect a semantic core (frequency of key queries) for text optimization;
- prepare technical specifications for copywriters, considering SEO requirements;
- write and refine texts using AI-based tools (ChatGPT, Gemini, etc.) to increase publication speed;
- monitor trending queries in the niche and integrate them into the content plan.
- Web Analytics and Data Management
- collect and analyze data from Yandex.Metrica (and Google Analytics if available): track user behavior, traffic sources, sales funnels;
- build and maintain website sales funnels: from visit to target action (booking, payment, registration);
- form hypotheses for A/B testing (headlines, forms, element placement, mailing scenarios) to increase conversion;
- prepare regular reports on key performance indicators (KPIs).
- SERM (Online Reputation Management)
- monitor brand mentions on the internet: search engines, social networks, forums, review sites, media;
- analyze the sentiment of mentions (positive, negative, neutral), identify key problems and growth points;
- promptly respond to negative reviews: develop response scripts, coordinate them with management, publish responses;
- work with positive content: promote positive reviews and case studies in the top search results;
- build a strategy for improving the brand's online reputation: plan publications, work with opinion leaders, initiate user-generated content creation;
- track reputation dynamics: generate reports on sentiment dynamics, brand visibility, and the effectiveness of measures taken;
- interact with the PR department and SMM specialists to coordinate actions for reputation improvement.
Conditions:
- Employment according to the Labor Code of the Russian Federation;
- Stable salary without delays;
- Voluntary medical insurance + dentistry;
- Work schedule: 5/2, from 9:00 to 18:00 in the office, hybrid schedule after the probation period;
- Work location: cozy office within walking distance of Baumanskaya / Elektrozavodskaya metro stations.
