PREDUBEZHDAI** is a unique brand with a recognizable character.
Our products refer to the contemplation of life experiences, emotions, and feelings of each of us.
Now we are looking for a Performance/CRM Marketer – a specialist who will take control of the effectiveness of paid traffic and communication with the client base to strengthen repeat sales and customer LTV for the brand.
Responsibilities:
- Plan and control performance promotion: media plans, budgets, channels, forecasts;
- Manage advertising campaigns and contractors, set tasks and control results;
- Analyze and optimize CPA/CPO/CAC, ROMI, conversions, and revenue by channels;
- Develop CRM strategy, communication plan, and customer retention mechanics;
- Segment the client base and launch personalized scenarios;
- Develop trigger, mass, and lifecycle communications: email, SMS, and other CRM channels;
- Develop loyalty programs, reactivation, repeat purchases, and LTV;
- Assign tasks to designers, copywriters, developers, and external contractors;
- Search for and prioritize growth hypotheses, prepare conclusions and recommendations for management.
What we expect:
- 2+ years of experience in performance and/or CRM marketing in e-commerce, with confirmed case studies and measurable results;
- Confident work with Yandex Direct, VK Ads, and web analytics, understanding of attribution, UTM tagging, funnels, and unit economics. Confident Excel skills;
- Experience with Yandex Metrica/Direct/Maps; knowledge of MAXMA, enKod or similar CRM/CDP platforms will be a plus;
- Skills in database segmentation, building trigger chains, A/B testing, and CRM analytics, basic SQL will be a plus;
- Systematic and analytical thinking, focus on results and impact on business;
- Independence, initiative, ability to prioritize and meet deadlines;
- Strong communication skills and ability to manage contractors;
- Willingness to complete a small test assignment.
Benefits of working at PREDUBEZHDAI:
- Competitive salary, with regular bonuses according to KPI performance;
- Work format is negotiable: remote, hybrid, or fully in-office considered;
- Freedom in decision-making and management support;
- Working with existing services: enKod, elama, Yandex Direct, Metrika, MAXMA, 1C — no need to implement everything from scratch;
- Opportunity to directly influence key company metrics;
- 5/2 work schedule with a flexible start time;
- Involvement in the development of a beauty brand with a unique philosophy;
- Personal discount on all PREDUBEZHDAI products, as well as from our colleagues and partners (IRNBY, mecca);
- Free online training programs from IRNBY TRAINING CLUB.
When applying, please provide an example of a specific case from your experience in your cover letter where you managed to increase repeat purchases/LTV through CRM mechanics.
