Internet Marketer
LLC "Liqui Moly Russland" is one of the largest companies in the market for the sale of engine oils, car cosmetics, and car chemicals.
The company with a rich and long history, with a central office in Moscow and a network of branches across Russia, invites an Internet Marketer to join our team.
Responsibilities:
Quick Understanding and Task Implementation
- Quickly grasp tasks, clarify business goals, target audience, deadlines, budget, constraints, and expected commercial results;
- Independently translate tasks into a clear action plan: hypothesis, channel, KPI, launch deadlines, responsible parties, expected effect;
- Not only propose ideas but also promptly bring them to launch, testing, and measurable results.
Launch and Optimization of Advertising Campaigns Tied to Goals and KPIs
- Independently plan, launch, manage, and optimize online advertising for specific goals: traffic, leads, applications, sales, repeat purchases, brand awareness;
- Define KPIs and efficiency criteria in advance for each action: CPL, CPA, CPO, CAC, conversion rate, advertising cost, ROI/ROMI, cost of a quality lead/sale;
- Manage budgets, media plans, hypotheses, A/B tests, retargeting, and regular campaign optimization;
- Work with modern online advertising channels: Yandex Direct, VK Ads, Telegram Ads, programmatic/display advertising, SEO, email/SMS/messenger marketing, bloggers, affiliate placements.
Analysis of Company and Competitor Websites and Advertising Funnels
- Independently analyze websites, landing pages, application forms, product cards, advertising funnels, and customer drop-off points;
- Analyze competitors: websites, offers, promotions, content, advertising channels, landing pages, SEO visibility, marketplaces, and user journeys;
- Identify weaknesses and formulate specific tasks for increasing traffic, conversion rates, lead quality, and sales.
Development of Websites, Landing Pages, and Landing Pages
- Create prototypes for websites, landing pages, quizzes, promo pages, and landing pages for advertising campaigns;
- Prepare technical specifications for designers, developers, copywriters, SEO specialists, and contractors;
- Control the implementation of improvements, enhance structure, usability, content, application forms, and conversion rates.
Promotion on Marketplaces and E-commerce Platforms
- Understand promotion tools on marketplaces and classifieds: Ozon, Wildberries, Yandex Market, Avito, Megamarket, and other relevant platforms;
- Analyze product cards, search results, advertising, promotions, competitive offers, and promotion effectiveness;
- Propose actions to increase visibility, conversion rates of product cards, number of orders, and profitability of placement.
End-to-End Analytics, Reporting, and Performance Management
- Set up and control goals, events, UTM tags, call tracking, dashboards, and reports in analytics systems;
- Regularly present results in figures, explain deviations from KPIs, and propose corrective actions;
- Ensure transparency of advertising expenses, compliance with online advertising labeling requirements, ERID/ORD/ERIR jointly with responsible departments and contractors.
Requirements:
- Higher education is desirable: marketing, economics, management, IT, analytics, or related fields. Additional training in performance marketing, e-commerce, web analytics, or marketplace marketing will be an advantage.
- At least 3 years of experience in internet marketing.
- Experience in independently launching digital campaigns from scratch: target audience analysis, media plan, campaign structure, setup, launch, optimization, reporting.
- Practical experience with Yandex Direct, VK Ads, Telegram Ads, SEO, email/CRM marketing, retargeting, programmatic/display advertising.
- Experience promoting goods/services on marketplaces and classifieds: Ozon, Wildberries, Yandex Market, Avito, Megamarket, or similar platforms.
- Experience auditing company and competitor websites: structure, content, SEO, speed, conversion rate, UX, offers, application forms, landing pages.
- Experience preparing prototypes for landing pages, websites, quizzes, promo pages, and technical specifications for contractors.
- Experience working with CMS and CRM systems: 1C-Bitrix, Bitrix24/amoCRM, or similar systems; understanding of integrations with 1C, application forms, and analytics.
- Portfolio or case studies with measurable results: increase in leads/sales, decrease in CPL/CPA/CPO, increase in ROMI, improvement in website conversion rate.
- Analytical thinking, independence, initiative, responsibility for results, systematic approach, attention to data.
Professional Knowledge and Skills
- Web analytics: Yandex Metrica, dashboards, Excel/Google Sheets;
- Performance advertising: Yandex Direct, VK Ads, Telegram Ads, retargeting, programmatic, display formats, video advertising;
- Marketplace marketing: advertising accounts and analytics for Ozon, Wildberries, Yandex Market, Avito, Megamarket; working with product cards, internal platform SEO, bids, promotions, reviews, and contact/order cost;
- SEO and content: semantics, meta tags, page structure, content plan, briefs for copywriters, basic technical optimization principles;
- Prototyping: Figma, Miro, Tilda, Readymag, or similar tools; ability to quickly assemble a landing page structure and describe block logic;
- Internet project management: task assignment, briefs, technical specifications, deadline control, interaction with developers, designers, copywriters, and contractors;
- Understanding of online advertising labeling, ERID, ORD/ERIR, and documentation flow for advertising placements;
- Proficient in Excel/Google Sheets, PowerPoint, basic graphic editors; Adobe Photoshop/Canva/Figma - an advantage.
Conditions:
- Employment according to the Labor Code of the Russian Federation
- Opportunities for professional development and career growth
- Corporate mobile communication
- Corporate events and outings
- Timely salary payments
- Five-day work week from 09:00 to 18:00
- Work location: Ryabinovaya Street (1 km from MKAD). Convenient transport links from metro stations Ozyornaya, Yugo-Zapadnaya, Kuntsevskaya, Teply Stan, and Kievskaya.
